Dynamic Digital Billboard Captures Real-Time Impressions at SXSW
For SXSW16, Future Colossal and Kinetic executed a dynamic digital billboard campaign with six photographers using DSLR cameras running custom software. Photos of festival-goers across Austin were broadcast in real time to an LED truck from lmpact AV. The billboard boasted 100 percent share of the voice in the area, 16,000 per day in traffic and 8,000 interactions on social media. […]
Fri, Dec 1, 2017 at 9:41 AM