How can the digital signage industry support so many CMS solutions, and what is the future for our industry relative to CMS solutions?” Why are there so many CMS solutions out there? I think that there are many reasons, but here are a few: Low Barrier to Entry Market Growth & Specialization Economic Conditions Localization 1. […]
Out-of-home is transforming into a digital medium, not only in the growing amount of digital inventory, but through the technology that’s built into digital screens. For instance, we’re able to geofence consumers through their mobile phones. […]
Vistar Media, a geospatial technology company bridging the space between advertising ecosystems, consumer movement patterns and purchase behavior, today announced the launch of Marketplace Deals, allowing buyers and sellers to create private marketplace deals for digital out-of-home (DOOH) campaigns through the Vistar platform. […]
Now if the delights of DOOH don’t reignite the branding buds of today’s marketers and planners, I’ll eat my best socks. It’s certainly inspired iCrossing’s media strategist, Lauretta Wood who seeks programmatic perfection by joining outdoor with mobile. […]
Shanmugam represented the OOH advertising industry in Scenic America’s lawsuit against digital billboards. On October 16, 2017, the US Supreme Court declined to take the case, ending the lawsuit. Scenic America lost in federal court and on appeal. […]
McDonald's is making a big splash in Italy with its online delivery service McDelivery. To promote the new service, the QSR teamed up with JCDecaux to launch three interactive DOOH bus shelters in Milan, according to an announcement. JCDecaux helped the restaurant decorate the bus shelters with McDonald's branded imagery including its iconic golden arches. […]
Ocean Outdoor group sales director Iain Chapman is leaving at the end of the year after more than 10 years with the premium digital out of home (DOOH) business to pursue a number of other business and charitable interests. Chapman is handing his commercial duties to newly promoted co-chief revenue officers (CROs) James Harrison and Nick Shaw. […]
This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. 2015 in Quebec that used a sensor to match conditions and color to house-brand paint swatches available at the store. […]
Vincent Whelan of Urban Digital Network (UDN) has acquired a network of 200 Adpod D6 screens in 53 shopping malls across the UK, delivering a wider urban presence. With the acquisition, Whelan is expanding his UK footprint, which includes the digital screen adjacent to Cineworld cinema in Leicester Square and some larger mall digital screens. […]
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With the introduction of programmatic, digital out-of-home is challenging decades-worth of media buying industry standards. Yet, as with any change, there is a learning curve to truly grasp the concept. […]
Clear Channel International has announced a new partnership with Amscreen that will include the provision of digital outdoor displays for a European-wide deployment. This new deal will see further expansion across 16 new country markets. This follows 3 years of digital out of home (DOOH) deployments in the UK market where the total DOOH revenue now represents 50% of all OOH revenues. […]
DOOH ad operator VMO has just unveiled a large format digital outdoor billboard directly facing busy Surfers Paradise Boulevard. Significantly, it’s Australia’s first ‘smart’ outdoor screen – the only outdoor screen embedded with AMD (Audience Measurement Device) technology. […]
The 2018 OBIE Awards -- the awards program that honors creative excellence in the OOH industry. Unlock those creative juices and escape from the rest of the pack with a prized OBIE award. Are you ready to flaunt that obelisk on the shelf behind your desk? […]
Out of home has a history of being one of the more opaque advertising channels in terms of the buying process, audience measurement and invoicing. For DOOH to become fully digital in terms of trading (as well as delivery of creative), the key area will be around improved audience assessment. […]
