The Digital Signage Federation (DSF) recently announced its annual “” event during New York Digital Signage Week. This year’s topics will revolve around international markets and how to foster growth within the digital out-of-home (DOOH) landscape. The October 31st event kicks off at 8 a.m. […]
The plan for the Digital Signage Federation’s annual Coffee and Controversy breakfast event during New York City Digital Signage Week now appears to be set, with three sessions instead of the one (could be wrong, never been) usually done. There’s a Global Perspective on Digital Signage thing, then one on Digital OOH, and then a presentation by Google (Chris Lydle, I think). […]
Ayuda Media Systems Inc., a leading ERP company whose technology is used globally to run out-of-home media companies announces integration with Hivestack, a company specializing in garnering new programmatic revenue streams for the DOOH industry.Hivestack helps marketers target consumers based on where they are and places they’ve been. […]
Ayuda Media Systems Inc., a leading ERP company whose technology is used globally to run out-of-home media companies announces integration with Hivestack, a company specializing in garnering new programmatic revenue streams for the DOOH industry.Hivestack helps marketers target consumers based on where they are and places they’ve been. […]
Ayuda Media Systems Inc., a leading ERP company whose technology is used globally to run out-of-home media companies announces integration with Hivestack, a company specializing in garnering new programmatic revenue streams for the DOOH industry.Hivestack helps marketers target consumers based on where they are and places they’ve been. […]
Ayuda Media Systems Inc., a leading ERP company whose technology is used globally to run out-of-home media companies announces integration with Hivestack, a company specializing in garnering new programmatic revenue streams for the DOOH industry.Hivestack helps marketers target consumers based on where they are and places they’ve been. […]
Shuttle Announces Quividi Partnership to Bring Industry Standard Audience Analytics to its Digital Signage Players Aug 31, 2017, Taipei, Taiwan- Shuttle announces its partnership with Quividi, the industry standard for Audience Analytics in digital signage, to offer Quividi-compatible digital signage players. […]
JCDecaux's DOOH network contributes 637 million of the total 1.3 billion weekly viewed impressions, according to the latest data release from OOH industry audience currency, Route. […]
Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and Irma hit Texas and Florida. […]
By using mobile data, aggregated and anonymized from third-party providers, outdoor vendors can now advise brands on how to plan more efficiently and show attribution for their campaigns — a previous challenge. As DOOH continues to evolve, it’s able to deliver campaigns that are both contextually relevant and timely. […]
Here’s what happened inside the OOH industry as Hurricanes Harvey and Irma hit Texas and Florida. Reach. In 2005, Hurricane Katrina taught tough lessons to the Federal Emergency Management Agency (FEMA). […]
Global Advertising Exchange Rubicon Project Joins DPAA NEW YORK, September 13 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Rubicon Project (NYSE: RUBI), the global exchange for advertising, has joined the organization. […]
Ayuda[x] Rebrands to Hivestack Leading location-based marketing technology company completes brand overhaul to underscore its dedicated commitment to advancing programmatic out-of-home (OOH) advertising Cologne, Germany – (September 13, 2017) - Ayuda[x] Inc., a location-based marketing technology company announced today at DMEXCO 2017 that it has rebranded itself as Hivestack Inc. […]
Montreal-based CMS software shop BroadSign has announced its cloud-based platform has been run through and certified for a tough set of security and privacy standards – noting it is the first in the digital signage DOOH industry to do so. The company, in a press release, says it has successfully completed the Service Organization Control (SOC) II and ISAE3402 audits. […]
Aug 31, 2017, Taipei, Taiwan- Shuttle announces its partnership with Quividi, the industry standard for Audience Analytics in digital signage, to offer Quividi-compatible digital signage players. Created in 2006, Quividi provides a privacy protecting computer-vision technology that helps screen networks, retailers, and brands finely measure and classify their audience. […]
