REAL-TIME AUDIENCE TARGETING COMPANY ADPACK JOINS DPAA NEW YORK, November 15, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Adpack, which provides real-time audience analytics and targeting with its screen-based out-of-home advertising technology, has joined DPAA as a member. […]
Miami’s AdMobilize has done a partnership deal that will see itsAI-based audience analytics and reporting capabilities running on out of home media properties that run off Ayuda Media Systems software. […]
TECHNOLOGY DISTRIBUTOR IMAGEONIX JOINS DPAA NEW YORK, November 13, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Imageonix Technologies LLC, a Virginia-based emerging technology distributor, has joined DPAA as a member. […]
To date, DOOH only receives a small percentage of global media spend; an allotment that has remained consistent over the years and has not enjoyed the same growth as digital and mobile categories. So how does the DOOH channel grab attention of brands, which shy away from spending on the medium? […]
NEW YORK, November 13, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that Imageonix Technologies LLC, a Virginia-based emerging technology distributor, has joined DPAA as a member. Imageonix recently announced a partnership agreement with Tokyo-based Ayonix to offer a series of facial recognition products in the U.S. market. […]
Sacramento-based Citilabs has launched what it calls a first-of-its-kind population movement analytics solution that provides an hour-by-hour picture of how Americans move around their country. The company’s Streetlytics platform uses billions of data points to measure and report origin-destination movements, directional road volumes, and traveler demographics. […]
Chicago-based digital OOH media network operators Outcome Health is being sued for fraud by some of its high profile backers, including Google and Goldman Sachs, and the US Justice Department is now getting involved. […]
KINGSTON, N.Y., Nov. […]
Industry experts say the initial few months were so bad that it can be termed as one of the worst phase in the history of OOH sector. According to the estimates of some agency heads, the sector faced a loss of 25-40% due to demonetisation. “Complete industry was bleeding. […]
The 2018 ISE Digital Signage Summit will focus on the shift in the digital signage value chain. Key questions include: What is the future role of systems integrator, software supplier, display vendors and other eco systems partners? The conference will debate the rising influence and disruption of new market entrants. […]
Awarion Founder and CEO, Alp Ayhan speaks to Chloe Hawking of OMG Programmatic EMEA. Hawking talks about making OOH programmatic and gives us insights into what they’re planning for their clients in the retail space. […]
1:00 BRAND KEYNOTE: Planning for OOH is changing, seeing how Verizon's location information can make a difference. Avi Javetz, Product Lead D-OOH AOL/Verizon. 1:45 PANEL 1: LOCATION: In a very crowded space, we'll hear from experts across the spectrum on how location data will continue to shape the future of OOH. […]
Last Friday, November 3, 2017, marked the end of another successful New York Digital Signage Week. This five-day stretch jam-packed with digital signage events and experiences inspired by retail, digital out of home (DOOH) and smart city innovation, many of which were exclusive and invite only, reached a crescendo with a special surprise event at Scala’s 30th anniversary party in Times Square. […]
Doha, Qatar (PRWEB) November 07, 2017—BroadSign International, LLC, the leading provider of digital signage and digital out-of-home software solutions, has been selected by innovative advertising experience company, ELAN Media, to power their digital out-of-home network. […]
Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. […]
