Geopath, a not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today opened the official “call for speakers” for the GO2018 Out of Home Media Conference & Expo, taking place May 7–9 at the JW Marriott in Austin, TX. […]
Broadsign Control was formerly known as Broadsign Core With bold creatives, dynamic content and the ability to target campaigns, digital out-of-home is one of the most creative, eye-catching and fastest growing advertising mediums. This, combined with the recent launch of programmatic buying options, makes DOOH a very attractive option for media buyers and advertisers to engage their audiences. […]
AdMobilize Partners with Media Mea to Offer “Off-The-Shelf” Digital Signage Solutions Equipped with Built-In Audience Analytics MIAMI, FLORIDA, December 12, 2017 – AdMobilize, the market-leading artificial intelligence and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, today announced a partnership with custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality. […]
People across the United States were inspired by out of home (OOH) media featuring images from National Geographic’s Photo Ark – a bold, multi-year project aimed at saving animals at risk of extinction. […]
This growing awareness has helped to reaffirm the importance of out-of-home (OOH) media and advertising channels, which play an increasingly influential role in driving online brand interactions. This has been explored further in a study by Nielsen, which confirmed that OOH continues to driver a higher volume of online interaction than television, radio and print media in 2017. […]
Digital Signage Expo (DSE) will debut Emerging Tech Talks at DSE 2018. […]
Dynamic digital signage is more eye-catching and facilitates higher levels of engagement than traditional print signage. Its use in the convenience store space has been growing as the industry realizes the flexibility, marketing and branding opportunities it provides. […]
Opportunities for OOH: shopping, work, and the daily commute. […]
We all know that the use of mobile devices is reshaping both consumer behavior, and the ways advertisers reach them. But have you stopped to think about how this newest media format relates to the oldest media format? Our new info-graphic shares some interesting stats on how the Mobile and Out of Home advertising worlds overlap and intertwine. […]
Long popular for travel and tourist brands (think roadside billboards, bus shelters, mass transit ads), OOH is now leveraging sophisticated mobile location analytics to help travel brands—whether local or national—drive their business. New OOH advertising planning and measurement tools For years, OOH has been a highly desirable advertising medium for the travel industry. […]
Since 2001, FOARE has awarded over $400,000 in scholarships to 137 students, most of whom have direct connections to the OOH industry. […]
NEXCOM, Champ Vision Display, SkyREC and Quividi Form Smart Business Co-creation Team From left to right, Ms Lin Hui Zhi Chairman of Cheng Pin Technology ; Mr Lin Mao Chang, Chairman of NEXCOM; Mr Liao JunWei, Chief Operating Officer of SkyRec ; and Quividi Asia Pacific Vice President Mr Laurent Fabry Taipei, November 30, 2017 - Taiwan’s Ministry of Economic Affairs (MOEA), together with NEXCOM, have recently organized the "Cloud-based Smart Business Co-Creation Team Event" which saw the signature of a Memorandum of Cooperation by NEXCOM, Champ Vision Display, SkyREC and Quividi to form a “Smart Business Co-creation Team”. […]
For SXSW16, Future Colossal and Kinetic executed a dynamic digital billboard campaign with six photographers using DSLR cameras running custom software. Photos of festival-goers across Austin were broadcast in real time to an LED truck from lmpact AV. The billboard boasted 100 percent share of the voice in the area, 16,000 per day in traffic and 8,000 interactions on social media. […]
A winning combination of LED innovation, rotating displays and recognition technology is allowing the iconic Piccadilly Lights to stand proud once again as one of London’s most famous advertising sites. […]
Miami-based AdMobilize has launched what it calls a Vehicle Recognition Engine – an AI-driven system that Digital OOH media planners could use to target outdoor advertising down to roadways that tend to see higher percentages of certain vehicle types. […]
