Leading advertising company specialized in crafting innovative campaigns to use Broadsign’s digital signage software to deliver impactful digital out-of-home campaigns across 240 premium screens Doha, Qatar. […]
Not only this, but an estimated 44% of aspiring home-owners now locate potential properties though the Internet, encouraging agents to increase their online advertising and marketing spend while changing the way in which they promote individual properties. […]
Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. […]
Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for the evolution of Out of Home media planning. […]
London’s iconic OOH landmark, The IMAX, played host to British heavyweight champion, Anthony Joshua (AJ), as the face of the new Beats studio 3 wireless headphones. […]
New York, NY. October 31, 2017 – BroadSign International, LLC, the leading digital out-of home marketing platform, today announced programmatic buying access for more than 10,000 screens globally. […]
The programmatic solution is made possible due to an integration between Adform and Hivestack. The integration enables DOOH media owners to use the Hivestack SSP to create custom audience, location-based deals that can be pushed to Adform DSP for programmatic buying. […]
NEW YORK, NY–(Marketwired – Nov 1, 2017) – Adform (www.adform.com?utm_source=rss&utm_medium=rss), one of the world’s leading independent advertising technology platform companies, announced today at the 2017 Video Everywhere Summit that it has entered into a partnership with Hivestack to enable programmatic buying of DOOH inventory from Adform Demand Side Platform (DSP) in the United States. […]
Company says it has the largest supply of inventory -- covering thousands of billboards and screens in taxis, elevators and bus shelters. CEO Michael Provenzano told me that Marketplace Deals is distinguished from other DOOH private marketplaces by two differentiators. […]
BroadSign Announces New Programmatic 'Health and Lifestyle' Digital Out-of-Home Audience Package Digital media buyers can now amplify brand campaigns with high-impact, specialty digital out-of-home screens New York, NY October 31, 2017- BroadSign International, LLC, the leading digital out-of home marketing platform, today announced programmatic buying access for more than 10,000 screens globally. […]
CINCINNATI and DALLAS, Oct. 30, 2017 /PRNewswire/ — Reflect’s latest innovation, AdLogic™ is disrupting the way that advertising operates on digital signage networks. AdLogic replaces manual processes with automation for greater efficiency and flexibility and improved accuracy for achieving advertisers’ objectives. […]
Between working, commuting, running errands, and leisurely activities, consumers spend 70% of their time away from home. OOH has the ability to drive awareness, engagement and transactions at a time that many other media channels fall short. […]
Digital media buyers can now amplify brand campaigns with high-impact, specialty digital out-of-home screens New York, NY. October 31, 2017 – Broadsign International, LLC, the leading digital out-of home marketing platform, today announced programmatic buying access for more than 10,000 screens globally. […]
New York, NEW YORK, October 30, 2017 – AdMobilize, the industry leading computer vision company dedicated to making sense of the physical world, today announced a partnership with Ayuda Media Systems to provide its DOOH networks with AI-based audience analytics and reporting capabilities. […]
AdMobilize and Ayuda Media Systems Partner to Integrate Proof of Performance Reporting & Analytics Capabilities into the Ayuda Platform New York, NEW YORK, October 30, 2017 – AdMobilize, the industry leading computer vision company dedicated to making sense of the physical world, today announced a partnership with Ayuda Media Systems to provide its DOOH networks with AI-based audience analytics and reporting capabilities. […]
