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AdMobilize Launches Industry’s First Scalable Vehicle Recognition Engine

AdMobilize Launches Industry’s First Scalable Vehicle Recognition Engine   Advertisers are now enabled with vehicle recognition data for dynamic ad serving.  LONDON, UNITED KINGDOM, November 29, 2017 — AdMobilize, the market-leading artificial intelligence and physical-world analytics company that is pioneering breakthrough audience, crowd and vehicle analytics solutions for the OOH and DOOH markets, today introduced its next major technological achievement – its Vehicle Recognition Engine. […]

dp-aa.org
Wed, Nov 29, 2017 at 10:58 AM

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Boardactive, Company That Connects Visual Signage And Billboards To Digitally Engage Consumers, Joins Dpaa

BOARDACTIVE, COMPANY THAT CONNECTS VISUAL SIGNAGE AND BILLBOARDS TO DIGITALLY ENGAGE CONSUMERS, JOINS DPAA   NEW YORK, November 29, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced today that BoardActive has joined the marketing association. […]

dp-aa.org
Wed, Nov 29, 2017 at 10:39 AM

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AdMobilize Launches Scalable Vehicle Recognition Engine

LONDON, UNITED KINGDOM, November 29, 2017 — AdMobilize, the market-leading artificial intelligence and physical-world analytics company that is pioneering breakthrough audience, crowd and vehicle analytics solutions for the OOH and DOOH markets, today introduced its next major technological achievement – its Vehicle Recognition Engine. […]

digitalsignageconnection.com
Wed, Nov 29, 2017 at 10:03 AM

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Dead Time Lives Again: Digital Signage on Public Transport

A Necessary Evil The dreaded commute. Most of us do it every day, and complaining about it is a national pastime in Britain. Commuting is known to have a raft of negative physical and psychological effects, with the impact increasing as journeys lengthen. […]

malerdso.com
Wed, Nov 29, 2017 at 2:00 AM

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Why tech companies use traditional advertising in transit (MediaVillage)

Only a handful of traditional digital media channels have the level of visibility offered by transit advertising. In addition, other digital media is more easily ignored, fast-forwarded, or skipped over. Tech brands are taking note of this opportunity to grab people on the go. […]

mediavillage.com
Tue, Nov 28, 2017 at 12:23 AM

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Entertainment tech provider to bars and restaurants Buzztime joins DPAA

With 14,000 digital out-of-home (DOOH) screens and 65,000 tablets in more than 2,700 locations across the US and Canada, Buzztime delivers interactive entertainment and innovative dining technology in North America. […]

dp-aa.org
Mon, Nov 27, 2017 at 4:11 PM

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Buzztime, Interactive Entertainment And Dining Technology Provider To Bars And Restaurants, Joins Dpaa

BUZZTIME, INTERACTIVE ENTERTAINMENT AND DINING TECHNOLOGY PROVIDER TO BARS AND RESTAURANTS, JOINS DPAA NEW YORK, November 27, 2017 – DPAA, the leading global organization for everything digital out-of-home, announced NTN Buzztime, Inc. (NYSE MKT: NTN) has joined DPAA as a member. […]

dp-aa.org
Mon, Nov 27, 2017 at 9:31 AM

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Icons light up the skies at Searchlight AGM

What better backdrop to share the success of the new Piccadilly Lights and other London landmarks such as the BFI IMAX and Westfield than the iconic One World Trade Center, Manhattan’s own homage to innovation and grand spaces. […]

oceanoutdoor.com
Wed, Nov 22, 2017 at 7:43 AM

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Integrated Digital Campaign Sends 300 Percent More Uni Students Packing

  A campaign that tapped into the university market through integrating Out Of Home advertising with native content delivered Contiki a three-fold increase in bookings. […]

Tue, Nov 21, 2017 at 7:25 PM

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Why digital wayfinding signage is better for your business

We all know the feeling of walking into a large building and having no idea where to go. Roaming through hallways, taking wrong turns or trying to find someone to show you the way can be an absolute nightmare. Luckily, this doesn’t stop people from exploring new places. […]

broadsign.com
Mon, Nov 20, 2017 at 6:30 AM

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Out-of-home advertising up 1.9% in Q3 2017, makes it 30 consecutive quarters of growth (OAAA)

Of the top 100 OOH advertisers in the third quarter, 37 of them doubled OOH spend from Q3 2016 including technology firms Google and Amazon. Ranked in order of OOH spending, the top 10 advertisers in the third quarter were McDonalds, Apple, Geico, American Express, CBS, Coca-Cola, Amazon, NBC, State Farm, and M&Ms, marking the brand’s first appearance on the list. […]

oaaa.org
Sat, Nov 18, 2017 at 5:33 PM

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Manchester study shows power of full motion out of home advertising (Prolific North)

Both static and full motion content delivered high levels of positive emotional response, but full motion creative delivered more branded peaks of memory encoding. The net impact of these measures in combination equated to a 2.5 stronger impact for full motion digital out of home compared to static. […]

prolificnorth.co.uk
Fri, Nov 17, 2017 at 4:42 PM

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New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

Full motion DOOH is 2.5 times more impactful than static OOH sites Online video performs better when DOOH is included in the media plan Neuroscience research released today demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. […]

oceanoutdoor.com
Fri, Nov 17, 2017 at 7:04 AM

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DSE 2018 to offer professional digital signage certification programs

The DSE 2018 educational conference will feature four individual full-day educational programs for Digital Signage Expert Group (DSEG) certification or renewal credits. Tuesday, March 27 – 9 a.m.- 5 p.m. Digital Signage Certified Expert Program (DSCE). […]

Thu, Nov 16, 2017 at 10:40 PM

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16:9: That Giant Coca-Cola Robotic LED Board in NYC (Surprise!) Has Issues

Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare. […]

sixteen-nine.net
Wed, Nov 15, 2017 at 1:37 PM

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