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‘After-Dark’ Billboard Haunts Westfield Ahead of UKTV’s ‘Celebrity Haunted Mansion’

Ocean screens transform after dark from spooky and unsettling into full blown ghost-inspired scarefest At sunset on Saturday 17th February (at 5.17pm to be precise) Four Dials @ Westfield Stratford and Eat Street @ Westfield London will transform from a spooky day-time creative to a terrifying full motion display, complete with haunting sound. […]

oceanoutdoor.com
Sat, Feb 17, 2018 at 11:23 AM

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A look at the Australian out-of-home sector in 2018 (AdShel)

The Australian out-of-home sector will continue to be a great place to be in 2018. The appetite for a truly broadcast medium with growing audience, which advertisers can target using digital ad serving technology, will remain undimmed; though the double-digit growth over the last several years is likely to slow. Small format will be big business. […]

adshel.com.au
Thu, Feb 15, 2018 at 11:52 PM

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Missed ISE 2018? We’ve got you covered!

And another ISE has come to an end. We had a great time catching up with our customers and partners, as well as attending some great panels and presentations. ISE is a must-attend trade show for anyone in the AV industry and is only getting bigger. […]

broadsign.com
Thu, Feb 15, 2018 at 12:41 PM

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Digital sign vendor profile: Panasonic (Billboard Insider)

Ask a consumer what Panasonic means and they’ll probably say tablets or computers or cameras. If you’re in the out of home advertising business Panasonic means Digital Billboards. […]

billboardinsider.com
Wed, Feb 14, 2018 at 6:17 PM

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The future of transit advertising (Billboard Insider)

How is selling transit advertising different from selling roadside bulletins? When I was leading the transit teams at Obie/Lamar it was a more educational sale as you had to have sales team members that were true hunters consistently creating suspects and prospects. A common objective was “I don’t want to advertise to the riders on a bus”. […]

billboardinsider.com
Wed, Feb 14, 2018 at 7:25 AM

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Ford Mustangs Arrive in India with Help from Airport Advertising

To celebrate its launch in India, Ford came up with an innovative marketing campaign across different media like OOH, TVC, radio and print ads. The Ford ‘GO’es Further indoor campaign focused on the capital of India and leveraged the premium airport environment to position the brand. Nominating Company: TIM Delhi Airport Advertising Pvt. […]

digitalsignageconnection.com
Tue, Feb 13, 2018 at 10:13 AM

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Burr Smith of Broadsign at ISE 2018: Podcast 8:27 (rAVe Pubs)

BroadSign CEO Burr Smith tells rAVe about the DOOH advertising software platform that powers the world's largest connected network of OOH screens. […]

ravepubs.com
Mon, Feb 12, 2018 at 5:10 PM

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Digital Signage Federation to host Digital Out-of-Home Strategy Summit on Tuesday, March 27 at DSE 2018

A full-day, eight-part Digital Out-of-Home Strategy Summit will feature presentations and panel discussions, including: Opening Keynote – The Importance of Measurement for DOOH. This session will be presented by Kym Frank, President of Geopath. The Future Trends That Will Impact DOOH in Terms of New Technologies, Regulations, Opportunities and Strategies. […]

digitalsignagefederation.org
Sun, Feb 11, 2018 at 6:54 PM

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Toys R Us Kiosks in Langley, B.C., Win 2018 Digi Award

Cineplex Digital Media (CDM), based in Waterloo, Ont., has won a 2018 Digi Award for the ‘endless aisle’ digital signage and kiosk network it recently developed for a Toys R Us concept store in Langley, B.C. The Digi Awards honour integrators, solution providers and products in the digital signage and digital out-of-home (DOOH) advertising markets. […]

digitalsignageconnection.com
Fri, Feb 9, 2018 at 11:41 AM

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16:9: Me Talking To Some English Guy At ISE 2018 (Video)

For, I think, the 47th year in a row, Adrian from DailyDOOH interviewed industry luminaries – and me – for a video series at the NEC booth, this time above ISE’s teeming hordes in a 2nd level cafe/meeting area that had very nice people bringing much needed, nicely made coffees to weary attendees. The full list of interviews – there are many – is here. […]

sixteen-nine.net
Fri, Feb 9, 2018 at 1:37 AM

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It’s the Big Max!

London’s “Big MAX” beats Gherkin in mouth-watering 50th anniversary makeover The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres. […]

oceanoutdoor.com
Thu, Feb 8, 2018 at 4:25 AM

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JCDecaux wins The Hague’s advertising street furniture contract

JCDecaux Netherlands, has been awarded the 8-year exclusive contract for advertising street furniture ( excluding bus-shelters ) in The Hague . The Hague with 515.000 population is the 3rd largest city in the Netherlands and this contract covers 190 free-standing 2m² panels and 10 6m² panels, which can either, be static, scrolling or digital including full motion content. […]

globenewswire.com
Wed, Feb 7, 2018 at 7:36 AM

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Leon Taviansky appointed CEO of Exterion Media as Shaun Gregory steps down

Europe’s largest privately-owned OOH company, Exterion Media, has appointed Leon Taviansky as Chief Executive Officer for the group, as Shaun Gregory transitions into a new role as a Non-Executive Director, advising Exterion Media-owner Platinum Equity on the future strategic direction of the business. […]

exterionmedia.com
Wed, Feb 7, 2018 at 5:33 AM

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25 Years of Being “The Billboard Police”: Carroll Media

I was explaining a business plan I had in early 1993 with an outdoor industry veteran, when he quickly responded with “You’ll be The Billboard Police”. I hadn’t really thought about my new business idea in that context, as I simply wanted to provide OOH advertisers with a 3rd party pre-ride and post buy audit service without sales influence or a vested interest. […]

carrollmedia.com
Wed, Feb 7, 2018 at 2:12 AM

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Impax Media Teams With Adomni For Ads In Supermarkets Across U.S. And Canada

LAS VEGAS, Feb. 5, 2018 — Adomni, creators of an online platform that makes digital out-of-home (DOOH) advertising accessible and affordable to businesses of all sizes, today announced the addition of Impax Media grocery store screens for purchase on Adomni.com.   Impax Media is a leading provider of digital screen advertising to shoppers in grocery stores in U.S. […]

digitalsignageconnection.com
Tue, Feb 6, 2018 at 9:22 AM

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