Partnership enables advertisers to run targeted, strategic ad campaigns seamlessly across a network of more than 3,500 displays in top U.S. DMAs New York, New York. […]
You almost certainly have heard by now of bitcoin, the decentralized virtual currency that soared in value before the holidays to nearly $20,000 before settling back to the $10,000 range. You might have also heard about blockchain, the decentralized ledger that supports bitcoin and other virtual currencies. Blockchain isn't just for digital currency, though. […]
I believe that this is the OOH industry’s lucky timing moment. The forces, tools, technology and desires that will enable us to compete, compare and promote our media within the greater advertising landscape, are now present and available. It is up to us to put in the hard work required to turn timing into good fortune. […]
Not everyone looks forward to their birthday (especially when phrases like "Pushing 40" and "Reaching 50" are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and have a legacy to show for it. […]
The misconception that billboards are a waste of money is a dogmatic ideology based on counterfactual anecdotal information. […]
How do you avoid your content becoming “white noise?” As digital signage grows in North America, screens will be everywhere. My company’s focus is more on screens displaying informational content over ad networks. […]
If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. […]
GO2018, the Out of Home Media Conference & Expo hosted by Geopath and OAAA, will serve to celebrate the collective success of the OOH industry. […]
The DIGI Awards recognize the integrators and solution providers who have gone the extra mile to ensure success for their customers. Additionally, the best New Products for the digital signage and DOOH (Digital Out of Home) markets are honored. The DIGI Award Winners are listed below. […]
I’ll be out next week with a report on fine pixel pitch LED, with the key assertion that this tech will grow very, very common in parts of the world other than China and Hong Kong, where it is already everywhere. Here’s a good precursor to what’s coming – a fine pitch surround on an ATM in a commuter rail station. […]
LINKETT, based in Toronto, provides real-time traffic data for more than 100 digital signage networks. LINKETT launched in 2013 and provides real-time analytics for the DOOH advertising industry using proprietary IOT technology. Their rapidly growing platform enables DOOH networks to easily measure, optimize, and report campaigns to advertisers and programmatic exchanges. […]
LINKETT (A WESTONEXPRESSIONS INC. COMPANY), PROVIDING REAL-TIME TRAFFIC DATA FOR DIGITAL SIGNAGE NETWORKS, JOINS DPAA NEW YORK, January 22, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that LINKETT (a WestonExpressions Inc. company) has joined the marketing association. […]
With 337 days to Christmas, is it ever too early to plan your Christmas campaign? Recognising the value in targeting Westfield’s affluent and high-spending audience, Waitrose launched a one-of-a-kind experiential, surprising shoppers with fake snow and festive music to accompany their full motion advert. […]
There has never been a more exciting time to be part of the out of home (OOH) advertising industry. […]
Car maker Volkswagen is celebrating the Lumiere Festival of light with a colourful night-time show on London’s IMAX in Waterloo using Ocean Outdoor’s unique Edison technology. The IMAX will turn different colours of the rainbow from sunset until late evening. The lighting show runs for two minutes every 15 minute intervals for two evenings until January 21. […]
