The future of transit advertising (Billboard Insider)
How is selling transit advertising different from selling roadside bulletins? When I was leading the transit teams at Obie/Lamar it was a more educational sale as you had to have sales team members that were true hunters consistently creating suspects and prospects. A common objective was “I don’t want to advertise to the riders on a bus”. […]
Wed, Feb 14, 2018 at 7:25 AM