Media Post: Transit ad operator Vector Media acquires Direct Media USA for an undisclosed amount
The combined company will maintain transit media in 50 markets, which includes 27 of the 35 largest US DMAs. Through this transaction Vector acquires 12 new offices, nearly doubles its employee ranks, and, with the addition of over 25 new exclusive partnerships, adds more than 4,500 vehicles and 2,300 transit shelter panels to its already robust platform. […]
Tue, Feb 6, 2018 at 1:35 AM