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Digital Signage Expo 2018 to Present “ programmatic DOOH – Hype and Reality Today” Seminar (DSConnection)

…ot working today in programmatic digital out-of-ho… · …ed and an expanding programmatic ecosystem,” sai… · …On Wednesday, March 28 at 8 a.m., Matt Prohaska, C… […]

digitalsignageconnection.com
Tue, Dec 5, 2017 at 4:44 PM

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Adpack offers programmatic DOOH buying with audience analytics on one platform

…s business and your programmatic and real-time ana… · …le, advertisers can programmatically book to play … · …ir campaigns either programmatically based on the … · …tion technology and programmatic advertising platf… · … in order to enable programmatic DOOH buying and r… · …Unlike its competitors in the DOOH audience analyt… […]

Editorial
Tue, Nov 28, 2017 at 12:47 AM

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programmatic ad buying is coming to TV, radio and OOH sooner than you might think (AdExchanger)

…around $5.6 billion programmatically across TV, ra… · …The Publicis-owned agency Zenith predicts that adv… […]

adexchanger.com
Tue, Nov 21, 2017 at 7:08 AM

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Six key steps toward building trust in programmatic advertising

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digiday.com
Mon, Nov 20, 2017 at 11:56 PM

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programmatic usage to ascend to two thirds of global digital display market by 2019, OOH included

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thedrum.com
Mon, Nov 20, 2017 at 7:39 PM

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Credibility: The Obstacle To programmatic Ad Buying In Digital Signage (Real Digital Media)

The digital signage world, for all its lack of standards, will never have to deal with ad blockers, but we sure as hell have to deal with credibility on the back end. […]

realdigitalmedia.com
Mon, Nov 13, 2017 at 4:41 PM

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Chloe Hawking, MD at OMG programmatic EMEA on programmatic: “It’s about control”

…ks about making OOH programmatic and gives us insi… · …Awarion Founder and CEO, Alp Ayhan speaks to Chloe… […]

awarion.com
Wed, Nov 8, 2017 at 11:36 AM

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BroadSign Announces New programmatic ‘Health and Lifestyle’ Digital Out-of-Home Audience Package

…rm, today announced programmatic buying access for… · …bally. This initial programmatic deployment enable… · …rations will enable programmatic and digital media… · …DOOH audience reach programmatically,” said Burr… · …DSPs and exchanges, programmatic media buyers will… · …g the OOH industry, programmatic buying will trans… · …rv SSP a customized programmatic DOOH solution tha… · …lution that enables programmatic transactions of D… · …New York, NY. October 31, 2017 – BroadSign I… […]

digitalsignageconnection.com
Thu, Nov 2, 2017 at 10:46 AM

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Ad tech platform Adform debuts programmatic digital out-of-home ad buying in the U.S., powered by Hivestack (DSConnection)

…The programmatic solution is made possible due to … · …d to Adform DSP for programmatic buying. What’s … · …The programmatic solution is made possible due to … […]

digitalsignageconnection.com
Wed, Nov 1, 2017 at 2:44 PM

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Adform Debuts programmatic Digital Out-of-Home Ad Buying in the U.S., Powered by Hivestack

…Hivestack to enable programmatic buying of DOOH in… · …aranteed DOOH deals programmatically via a private… · …clients.” The programmatic solution is made … · …d to Adform DSP for programmatic buying. What̵… · …alue proposition of programmatic DOOH to U.S.-base… · …m for other digital programmatic buying.” Th… · …NEW YORK, NY–(Marketwired – Nov 1, 201… […]

digitalsignageconnection.com
Wed, Nov 1, 2017 at 2:14 PM

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BroadSign launches programmatic buying access to 10,000+ DOOH screens in healthcare, veterinarian and lifestyle locations

The BroadSign Health and Lifestyle Audience Package, the first of many audience segments to become available, enables advertisers to reach more than 400 million impressions per month and is customizable by point of interest, DMA, time of day, and a number of other demographic variables. […]

broadsign.com
Tue, Oct 31, 2017 at 4:14 PM

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BroadSign Announces New programmatic ‘Health and Lifestyle’ Digital Out-of-Home Audience Package

…rm, today announced programmatic buying access for… · …bally. This initial programmatic deployment enable… · …rations will enable programmatic and digital media… · …DOOH audience reach programmatically,” said Burr… · …DSPs and exchanges, programmatic media buyers will… · …g the OOH industry, programmatic buying will trans… · …v SSP a customized programmatic DOOH solution tha… · …lution that enables programmatic transactions of D… · …BroadSign Announces New programmatic 'Health and L… […]

dp-aa.org
Tue, Oct 31, 2017 at 9:49 AM

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Broadsign Announces New programmatic ‘Health and Lifestyle’ Digital Out-of-Home Audience Package

…rm, today announced programmatic buying access for… · …bally. This initial programmatic deployment enable… · …rations will enable programmatic and digital media… · …DOOH audience reach programmatically,” said Burr… · …DSPs and exchanges, programmatic media buyers will… · …g the OOH industry, programmatic buying will trans… · …rv SSP a customized programmatic DOOH solution tha… · …lution that enables programmatic transactions of D… · …Digital media buyers can now amplify brand campaig… […]

broadsign.com
Tue, Oct 31, 2017 at 7:00 AM

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Havas Group’s OOH pure player Adcity launches first global platform for audience planning and programmatic trading (Lbbonline)

A first in the sector, this automated platform provides a unique solution for Adcity clients to help them better identify target audiences and optimize their activation through OOH communication. Adcity Solution now offers an integrated suite composed of 3 pillars: - Adcity Audience Planning; Adcity Audience Trading and Adcity Audience Measurement. […]

lbbonline.com
Thu, Oct 19, 2017 at 12:55 AM

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The Problem With programmatic Buying for OOH Media (OOHA Wilkins)

… targets of initial programmatic tests) are growin… · …programmatic media buying has worked best with hig… […]

wilkinsmedia.com
Thu, Oct 12, 2017 at 12:31 AM

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