Geopath to release new billboard audience measurement platform (Billboard Insider)
March 15 – There will be a controlled release of beta software to point people at each Geopath member organization. The software and attendant data are for testing only and are not meant for commercial transactions at initial release. The Geopath Insights Suite will incorporate new data sets including enhanced circulation and place of residence data drawn from mobile and connected car data. […]
Mon, Feb 26, 2018 at 6:49 PM