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How Successful Businesses Use Digital Signage Kiosks (DSToday)

Businesses are looking for ways to further monetize their kiosk solutions by taking advantage of idle screen time. The divide between digital signage and self-serve kiosks is quickly fading, and businesses are investing more in technologies such as Digital Out of Home (DOOH) networks. Increasing screen real estate can be as easy as adding a digital topper to any kiosk. […]

digitalsignagetoday.com
Mon, Apr 9, 2018 at 1:15 AM

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How Digital Out-of-Home complements TV and online advertising (Exterion Media)

Last November, Out-of Home Agency Kinetic and global Media Agency Mindshare added Digital Out-of-Home (DOOH) to what should have been a TV and online only campaign for MediaMarkt in the Netherlands. With DOOH reaching over 50% in the Randstad area, it proved to be a valuable addition to the media plan. […]

Thu, Apr 5, 2018 at 6:14 PM

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Intersection chairman: LinkNWK is about the future (ROI-NJ)

The company business model is built on DOOH advertising to pay for the service. Doctoroff said Intersection will provide the startup costs, he estimated costs to be in the millions without being specific. […]

roi-nj.com
Thu, Apr 5, 2018 at 5:42 PM

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How we bought Harmon Corner programmatically at DSE this year

We’ve been exhibiting at DSE for 13 years now but we did something a little different this year. As you might have noticed, we weren’t just present in the conference hall, we were front and center on the Las Vegas Strip. We placed an ad on Harmon Corner: bought, sold and delivered fully through automated programmatic buying. […]

broadsign.com
Thu, Apr 5, 2018 at 9:43 AM

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16:9: Instagram Changed Its API, And Now Your Version On Digital Signs Probably Isn’t Working

If your digital signage or digital OOH network calls and displays Instagram posts/pix, you may well have an issue because of API changes made by the social media company. The short story is – a lot of what you show may no longer show. If you don’t have logins for Instagram account you want to show, sorry. […]

sixteen-nine.net
Thu, Apr 5, 2018 at 2:10 AM

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16:9: DSF Mixer Set For Austin May 9th

The Digital Signage Federation is doing a Meet & Greet mixer in Austin, Texas on May 9th, and looking to get local and regional digital signage people showing up for good chats, a little education and possibly a Shiner Bock or two. The event runs at the JW Marriott in downtown Austin, starting at 6. […]

sixteen-nine.net
Wed, Apr 4, 2018 at 3:25 PM

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PATTISON Outdoor Reaches CARE Canada Donors with Digital Donation Wall in Support of the #SheToo Campaign

TORONTO, April 04, 2018 (GLOBE NEWSWIRE) — PATTISON Outdoor, Canada’s leading Out-of-Home advertising company and its digital innovation arm, Fourthwall teamed up with Jungle Media to  promote CARE Canada’s She Too movement in an interactive campaign that launched this week in Toronto’s PATH. […]

digitalsignageconnection.com
Wed, Apr 4, 2018 at 10:01 AM

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Global Digital Signage Conference at London Digital Signage Week May 1, 2018

09.30 Welcome | Adrian J Cotterill | Editor-in-Chief | DailyDOOH. 09.45 What’s Wrong With Retail and How Can Digital Signage Fix it? | Manolo Almagro | Managing Partner | Q Division Manolo Almagro leads Q Division, a global consultancy dedicated to offering best in class IoT, connected commerce solutions, data-driven innovation strategies and emerging technology. […]

2018gdsc.ministryofnewmedia.com
Wed, Apr 4, 2018 at 7:36 AM

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5 Keys to Planning Your Experiential Campaign (EMC Outdoor)

The dynamics of today’s market and how companies reach consumers is shifting. As the newest generation of buyers, millennials continue to gain purchasing power, and the market has adapted to their interests and buying habits. […]

emcoutdoor.com
Fri, Mar 30, 2018 at 3:07 PM

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Why is Brand Awareness Important for Business Growth?

This is borne out by numerous statistics, with a whopping 77% of all B2B marketers claiming that the development of brand awareness is pivotal to growth. It’s arguably even more important for customer-focused businesses, who can leverage awareness to build trust and inspire loyalty. […]

airoutdoor.co.uk
Fri, Mar 30, 2018 at 5:18 AM

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Val Morgan Outdoor Selects Ayuda

LAS VEGAS (PRWEB) March 28, 2018 — Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today at the 2018 Digital Signage Expo that Val Morgan Outdoor (VMO), one of Australia’s leading out-of-home media owners, has selected Ayuda’s software as the backbone for all ad operations including sales, digital ad serving, and customer-facing enablement tools. […]

digitalsignageconnection.com
Thu, Mar 29, 2018 at 3:02 AM

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16:9: Big Crowds At Pre-DSE 2018 Education Conferences

I was at the LVCC this morning moderating a panel for the Digital OOH summit ahead at Digital Signage Expo, and had a look in some of the other rooms that also have pre-show conferences. My thinking, and the conventional wisdom, was that there’s a lot of pre-show stuff shaking, and are there enough people to fill those various rooms. […]

sixteen-nine.net
Tue, Mar 27, 2018 at 7:23 PM

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16:9: It’s Opening Day At DSE 2018

It is Digital Signage Expo week, and tonight, the big 16:9 Mixer. If you are heading to the LVCC for the pre-show conferences today, you should know DSE is in the South Hall again and this year, upstairs, above the free drinks at many booths of the nightclub and bar show. […]

sixteen-nine.net
Tue, Mar 27, 2018 at 10:18 AM

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AdMobilize Debuts Its Breakthrough Vehicle Recognition Engine to the Global Digital Signage Market at DSE 2018

LAS VEGAS, NEVADA, March 27, 2018 — AdMobilize, the industry-leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, today unveiled to the digital signage community its all-new Vehicle Recognition Engine through a live demo taking place in downtown Las Vegas. […]

digitalsignageconnection.com
Tue, Mar 27, 2018 at 9:38 AM

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AdMobilize Debuts Its Breakthrough Vehicle Recognition Engine to the Global Digital Signage Market at DSE 2018

AdMobilize Debuts Its Breakthrough Vehicle Recognition Engine to the Global Digital Signage Market at DSE 2018  AdMobilize’s Vehicle Recognition Engine is being demonstrated through an integration with a downtown Las Vegas billboard to promote the company’s all-new “Marketers Love Measurement” mission. […]

dp-aa.org
Tue, Mar 27, 2018 at 9:20 AM

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