Ad Age: Ghost people: consumers sunk into smartphones are not where you think
A note of caution to OOH ad operators [Ed]: The ironic thing about the nearly pinpoint accuracy with which we can locate people as they use their mobile devices is that their physical whereabouts have less and less to do with where they actually are. We have the technology to figure out, for instance, that a given person is in a specific store—in some cases right down to the department he's in. […]
Thu, Mar 15, 2018 at 3:53 PM