GO2018 brings together all parts of the out-of-home advertising industry: media, advertising agencies, advertisers and all types of suppliers to the industry. This year’s conference has a new format, with additional speaker stages, allowing more panels and individual speakers covering a wide range of topics. […]
The 5th edition of the European #OOH Media Summit just ended, great speakers, lots of new stuff, it’s becoming a must attend event. […]
This is a series of new digital OOH displays in a office tower mall in the area around the rejuvenated World Trade Center complex in New York. The displays are all SNA (Sansi) LEDs – a mix of 2mm with remote power supplies and 6mm indoor modules that use outdoor-rated diodes (brighter) due to the location in an atrium. […]
Programmatic Specialist Atedra® Joins DPAA NEW YORK, May 3, 2018-- DPAA, the leading global organization for everything digital out-of-home, announced today that Montreal-based Atedra® has joined the organization. Founded in 2006, Atedra has established itself as a leader in digital media and now manages one of the largest offerings in digital advertising in Canada. […]
At Talon we pursue a Smarter as Standard approach, which means taking the best of digital advertising techniques and applying them to OOH. Delivering Smarter as Standard means a shift towards data-driven campaign planning, dynamic creative, automated execution and outcome-based measurement. But it also means never losing sight of how and why Out of Home advertising works. […]
Mr @alanbrydon talks to a brilliant panel about what it means to be a challenger brand in the #DOOH market. The one and only @barryfrey opening the European OOH Summit, a phygital showman, a #DOOH community builder, bringing brands closer to #OOH. […]
New integration gives brands and agencies access to BroadSign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning. […]
Signkick Announces Brand Split Since 2012, Signkick has been on a mission to make the planning and purchase of Out Of Home advertising simpler, more automated and connected. We are pleased to announce the next step in the Signkick journey, which will enable us to achieve this mission better than ever before. […]
Broadsign partners with OutMoove to simplify data-driven programmatic out-of-home advertising New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning. […]
As of today, Signkick will be divided into two entities – Signkick and Bubble Outdoor. The rapidly expanding SaaS software side of the business, formerly Signkick Tech, will take the Signkick name and brand forward. While the online OOH media sales platform, formerly known as SIgnkick, will be rebranded as Bubble Outdoor. […]
DOOH Campaign took over 700 LinkNYC kiosks. Disney and Marvel worked with technology and media company Intersection to create a first of its kind out-of-home campaign that used roughly 1400 screens or 700 LinkNYC kiosks—all of the kiosks below 125th street—to make sure consumers were aware of the film, its showtimes and the closest theater. […]
I propose that digital OOH is not a distinct channel or an extension to online, rather it's an integral part of OOH [the channel] and is more often than not consumed alongside classic formats too. It doesn’t seem long since the OOH industry was at the dawn of a new digital age, in fact it's 12 years since JCDecaux installed London’s iconic Torch, to name one example. […]
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning. Montreal, Canada. […]
When strolling the streets of Germany’s largest cities, it’s not uncommon to see foodora’s bike couriers, in a flash of bright pink, delivering meals to people across the city. The online food delivery and pickup service has been a success in Germany since its debut in 2014, and has since expanded to 10 countries around the world. […]
MIAMI, FLORIDA, April 30, 2018 — Further expanding its global partnership network, AdMobilize, the industry-leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, today announced that its groundbreaking Audience Analytics System is now available to be integrated with the IAdea XMP-7300 media player. According to AdMobilize Head of Marketing and Sales Michael Neel, AdMobilize and IAdea will demonstrate the integrated solution at InfoComm 2018 at AdMobilize Booth #N3536 and IAdea Booth #N3238. […]
