Do established DSPs risk devaluing Out-of-Home’s influence? (Linkedin)
I propose that digital OOH is not a distinct channel or an extension to online, rather it's an integral part of OOH [the channel] and is more often than not consumed alongside classic formats too. It doesn’t seem long since the OOH industry was at the dawn of a new digital age, in fact it's 12 years since JCDecaux installed London’s iconic Torch, to name one example. […]
Wed, May 2, 2018 at 3:25 AM