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The State Of Programmatic Out-Of-Home Advertising (or The Problem With “Impression Multipliers”) (MartechAdvisor)

Ari Buchalter, CEO, Intersection. Out-of-Home advertising is undergoing a wave of digital expansion, but has yet to enter the programmatic arena. Ari Buchalter, CEO of Intersection, explores the state of programmatic Out-of-Home and how current offerings fall short of what programmatic marketers need The Out-of-home (OOH) industry has a lot to celebrate. […]

martechadvisor.com
Tue, May 22, 2018 at 5:34 PM

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Australia’s APN Outdoor bids USD $379 mln including debt for HT&E’s Adshel

Australia’s APN Outdoor Group Ltd confirmed on Tuesday it had submitted a bid to buy HT&E’s outdoor advertising unit, Adshel, for an enterprise value of A$500 million ($379.05 million). APN’s proposal comes after HT&E said on Monday oOh!media’s A$470 million offer was not the “most attractive”. APN said it hasn’t reached an agreement for the proposed acquisition. […]

reuters.com
Tue, May 22, 2018 at 5:17 PM

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Bidding war looms for out-of-home advertising giant APN Outdoor (Business News Australia)

A BIDDING war for a bigger slice of the lucrative outdoor advertising sector appears to be on the cards as APN Outdoor Group (ASX:APO) reveals it is offering $500 million for the Adshel business. […]

businessnewsaus.com.au
Tue, May 22, 2018 at 5:11 PM

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The Outdoor Advertising Convention (OAC) 2018 July 27-28 in Mumbai

The Outdoor Advertising Convention (OAC) 2018, to be held at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year, will bring all key stakeholders of the OOH industry on a common platform to deliberate upon the new business opportunities and chart a roadmap for accelerated OOH growth. […]

oacasia.org
Tue, May 22, 2018 at 7:07 AM

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Reuters: Australia’s APN Outdoor offers to buy HT&E’s Adshel

Australia’s APN Outdoor Group Ltd said on Monday it had offered to buy media company HT&E’s outdoor advertising division, hours after the latter said oOh!media’s sweetened offer was not in its best interests. […]

reuters.com
Mon, May 21, 2018 at 3:16 PM

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MediaMath Joins DPAA

MediaMath Joins DPAA Company's Omnichannel Marketing Platform Helps Brands & Agencies Drive Business Outcomes Through Programmatic Marketing   NEW YORK, May 21, 2018-- DPAA, the leading global organization for everything digital out-of-home, announced today that MediaMath has joined its membership ranks. […]

dp-aa.org
Mon, May 21, 2018 at 12:09 PM

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Why people will continue to notice billboards for years to come (OAAA)

Between navigation systems, mobile devices and a range of listening options, drivers are more distracted than ever. But people continue to notice billboards. This media remains well-positioned to capture attention, even in the digital era. […]

thoughtleadership.oaaa.org
Fri, May 18, 2018 at 2:10 PM

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NEXCOM and Quividi Extend Partnership to Provide Quividi-Powered Digital Signage Players

NEXCOM, a leading smart retail solution provider, and Quividi, the industry standard for Attention and Audience Analytics in digital signage, have extended their partnership. […]

digitalsignageconnection.com
Fri, May 18, 2018 at 9:00 AM

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Nexcom And Quividi Extend Partnership To Provide Quividi-powered Digital Signage Players

NEXCOM AND QUIVIDI EXTEND PARTNERSHIP TO PROVIDE QUIVIDI-POWERED DIGITAL SIGNAGE PLAYERS Taipei - May 17, 2018   NEXCOM, a leading smart retail solution provider, and Quividi, the industry standard for Attention and Audience Analytics in digital signage, have extended their partnership. […]

dp-aa.org
Thu, May 17, 2018 at 12:19 PM

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AdMobilize to Showcase Artificial Intelligence, Audience and Crowd Analytics Solutions at InfoComm 2018

MIAMI, FLORIDA, May 17, 2018 – Following on the heels of its European market roll-out at ISE 2018, AdMobilize, the industry-leading artificial intelligence and computer vision company that is dedicated to making sense of the physical world, today announced it will showcase the same groundbreaking Artificial Intelligence, Audience Analytics and Crowd Analytics solutions at InfoComm 2018 in Booth #N3536 of the Las Vegas Convention Center. […]

digitalsignageconnection.com
Thu, May 17, 2018 at 9:52 AM

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How to Create a Brand Presence Off of the Trade Show Floor

To be successful, brands must differentiate themselves to stand out to their target audience and from their competitors. For many brands, trade show marketing is a major component of the integrated marketing mix because they offer unique brand engagement opportunities. […]

emcoutdoor.com
Wed, May 16, 2018 at 5:08 PM

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Digital Experiential Media Network DEMN Helping Brands Stand Out with In-Venue Multi-Sensory Booth at the 2018 Experiential Marketing Summit

SALEM, N.H. […]

digitalsignageconnection.com
Wed, May 16, 2018 at 8:54 AM

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LinkNYC Kiosks Help Boost Box-Office Numbers for Avengers: Infinity War

The LinkNYC kiosk deployment, a good foundational prototype for any city looking get “smart” or “connected,” is back in the news again thanks to a collaborative effort involving the release of Avengers: Infinity War. […]

digitalsignageconnection.com
Tue, May 15, 2018 at 9:35 AM

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Adam Green Joins Broadsign as SVP and GM, Broadsign Reach

MONTREAL May 14, 2018 – Broadsign, developer of the leading digital out-of-home (DOOH) marketing platform, has hired Adam Green to oversee the growth of its global programmatic DOOH platform as SVP and General Manager of Broadsign Reach. In his new role, Green will manage sales efforts with publishers; partnerships with DSPs, exchanges and advertisers; marketing; product development and more. […]

digitalsignageconnection.com
Mon, May 14, 2018 at 12:14 PM

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Why Billboards and Out-of-Home Advertising Are Having a Moment (AW360)

Out of Home Advertising (OOH) is the only traditional medium that has been growing ad sales over the last ten years and its revenue is predicted to rise by 3% to 4% per year in the next five years to reach US$33 billion by 2021, according to Magna and Rapport’s latest OOH report. […]

360.advertisingweek.com
Mon, May 14, 2018 at 7:16 AM

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