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AdMobilize Audience Analytics Solution Installed on the Main Subway System in Brazil’s Largest City

MIAMI, FLORIDA, May 11, 2018 — Demonstrating the broad range of markets its technology serves, AdMobilize, the most trusted artificial intelligence and computer vision company that is dedicated to making sense of the physical world, today announced that its AI-powered Audience Analytics System has been integrated into new interactive subway doors that are now deployed at three subway stations on the Yellow Line of the Sao Paulo Metro in Brazil. […]

digitalsignageconnection.com
Fri, May 11, 2018 at 9:55 AM

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How Out-of-Home Media Improves Public Safety (Cities Speak)

On April 20, 2018 I attended the ceremony for recipients of the FBI’s 2017 Distinguished Community Leaders Award at FBI headquarters in Washington D.C., where Clear Channel Outdoor (CCO) was among a select few recognized by FBI Director Chris Wray for exemplary public service. […]

Fri, May 11, 2018 at 7:07 AM

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#TankFree continues to make a splash

Awarded Silver in Creativepool’s Annual 2018 outdoor category In 2017 international wildlife charity the Born Free Foundation marked World Orca Day on July 14 with an integrated campaign that transformed specially selected full motion out of home screens in Ocean’s portfolio into virtual tanks. […]

oceanoutdoor.com
Fri, May 11, 2018 at 4:49 AM

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Why Top Brands Spend More on Out-of-Home Advertising (EMC Outdoor)

The top 20 brands employing Out of Home advertising in 2017 were McDonalds, Apple, Geico, American Express, Google, Amazon, Coca-Cola, HBO, Verizon, Chevrolet, Netflix, Warner Bros Pictures, Sprint, State Farm, AT&T, Metro PCS, Samsung, Disney, Toyota, and Comcast. […]

emcoutdoor.com
Thu, May 10, 2018 at 6:02 PM

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A Toast To Millercoors: Inducted Into Obie Hall Of Fame 2018

MillerCoors received the 2018 Hall of Fame OBIE Award last night in Austin, presented by Clear Channel Outdoor's CEO, our very own Scott Wells. […]

blog.clearchanneloutdoor.com
Thu, May 10, 2018 at 5:45 PM

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Why Top Brands Spend More on Out of Home

The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these successful brands. […]

emcoutdoor.com
Thu, May 10, 2018 at 1:22 PM

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Billboard-measuring Geopath enters the 21st century with new geolocation platform (MartechToday)

As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has seen a variety of vendors offer a range of platforms and techniques for measuring effectiveness. […]

martechtoday.com
Thu, May 10, 2018 at 7:30 AM

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MediaPost: Publicis NY Lands OAAA’s Advertising Account

The Outdoor Advertising Association of America (OAAA) has appointed Publicis New York as AOR following a competitive pitch. There was no incumbent AOR, as the Washington, DC-based trade group has worked with a number of agencies to develop individual campaigns. Publicis New York will be responsible for promoting the usage of OOH media to the U.S. […]

mediapost.com
Thu, May 10, 2018 at 4:21 AM

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Full Copy of Kym Frank’s Keynote Speech at the GO2018 (Billboard Insider)

Geopath President Kym Frank delivered the keynote address on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. This conference marks the end of my third year in this role, and in that time, I’ve gotten to know so many of you. […]

billboardinsider.com
Wed, May 9, 2018 at 6:18 PM

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60 Winners of OBIE Awards for Exceptional Design, Creativity in Out-of-Home Advertising

The Outdoor Advertising Association of America (OAAA) presented 60 OBIE Awards May 8, 2018, at the 76th OBIE Awards Show, during the 2018 Geopath/OAAA National Convention + Expo in Austin, Texas. Spotify received the Platinum OBIE Award, which recognizes the best OOH campaign of the year, for its in-house “2018 Goals” campaign. […]

piworld.com
Wed, May 9, 2018 at 6:05 PM

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Ayuda Announces New CEO Appointment

AUSTIN, Texas (PRWEB) May 08, 2018 — Ayuda Media Systems Inc. (Ayuda), a leading ERP & Business Optimization software company whose technology is used by of out-of-home (OOH) media companies globally to run their day-to-day operations, announced today at the Geopath / OAAA 2018 conference that it completed a change in Chief Executive Officers. […]

digitalsignageconnection.com
Wed, May 9, 2018 at 9:42 AM

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Geopath Launches Out-Of-Home Audience Measurement For Vector Media’s Double Decker Platform

The new ratings have been completed and released for Vector's assets in Chicago, with the remaining markets set to come on-line in a progressive rollout over the next several months. The results of the Chicago analysis confirm that the format is one of the most impactful in the Chicago market. […]

prnewswire.com
Wed, May 9, 2018 at 5:12 AM

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Digital out-of-home advertising in South Africa is growing fast (Media Online)

At least R10 million worth of digital out of home screen hardware alone was installed in the ground in every month of 2017. Bruce Burgess, who recently left his position as managing director of Posterscope Sub-Saharan Africa, says that in the core digital roadside billboard space, 13 media owners – four of them newcomers – increased panel count from 105 to 141 during the year. […]

themediaonline.co.za
Tue, May 8, 2018 at 7:35 AM

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FrontRunner Joins DPAA

FrontRunner Joins DPAA Canadian Company's WindowFront Matrix Turns Storefront Windows into Immersive Digital Experiences for Consumers NEW YORK, May 7, 2018-- DPAA, the leading global organization for everything digital out-of-home, announced today that FrontRunner Technologies has joined the organization. […]

dp-aa.org
Mon, May 7, 2018 at 1:51 PM

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FrontRunner Joins DPAA: Canadian Company’s WindowFront Matrix Turns Storefront Windows into Immersive Digital Experiences for Consumers

NEW YORK, May 7, 2018 — DPAA, the leading global organization for everything digital out-of-home, announced today that FrontRunner Technologies has joined the organization. […]

digitalsignageconnection.com
Mon, May 7, 2018 at 9:29 AM

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