Fourth consecutive year in the media category This morning the 2018 Revo Opal awards was hosted at the British Museum, where Ocean was successful in both media categories; for O2’s Star Wars: The Last Jedi we received “highly commended” recognition and for Born Free’s #TankFree campaign we won in the ‘multiple locations’ category. […]
It’s no secret that trust and transparency play a huge role in digital advertising. Issues with viewability, bots, ad-fraud and data privacy have caused a few scandals in mobile, online display and social media platforms, making both consumers and advertisers wary of some digital advertising mediums. […]
SNA Displays, Leading Manufacturer of LED Displays, Joins DPAA NEW YORK, April 17, 2018-- DPAA, the leading global organization for everything digital out-of-home, announced today that Sansi North America (SNA) Displays has joined its membership ranks. SNA Displays is a leading manufacturer of custom LED display and lighting solutions. […]
For advertisers and marketers, data is our life-blood. It guides every strategic decision we make. We spend countless hours tracking, gathering, understanding, and interpreting it. […]
NEW YORK, April 12, 2018– DPAA, the leading global organization for everything digital out-of-home, announced today that it will hold its first-ever Canada Summit – Video Everywhere Canada on May 14 in Toronto. […]
The Out of Home (OOH) industry has posted an increase of 8.7% on net media revenue year-on-year in the first quarter of 2018, posting $203.1 million, up from $186.9 million for the first quarter in 2017. Digital revenue is sitting at 49.7% of total net media revenue year-to-date, an increase over the recorded 44.4% for the same period last year. […]
“Synergy” will be cited as a rationale for Netflix’s bid for Regency Outdoor. Synergy is a buzzword executives use when they’re not sure how 1 plus 1 makes 3. Synergy is overrated when it involves combining an OOH company a dissimilar business. […]
Publicis Media, part of French advertising and communications giant Publicis Groupe, has acquired Mumbai-based digital out-of-home agency Ecosys OOH Advertising Pvt. Ltd for an undisclosed amount. […]
Please, if you are in any way shape or form associated with the legal OOH category, please stop posting ads that fit the description listed above. Why stop? Because ads like that bring little to no value to your client, their consumer or our industry. […]
UNE, India–(BUSINESS WIRE)–Lemma Technologies, a leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic advertising solutions is proud to announce Bob Walczak as an Advisor on their board. […]
Some leading OOH companies are starting to do just that: delivering utility content like transit updates, weather and news that informs consumers on their daily journeys; local content like trending places, fun facts and upcoming local events; cultural content like art collections, poetry and local history; seasonal content oriented around heritage months or holidays; and even premium entertainment content. […]
A new creative campaign has been launched today for World Parkinson’s Day to help raise funds for a new clinical trial to explore the effectiveness of repurposing drugs used for other illnesses to slow, stop and/or reverse the effects of the neurodegenerative disease that impacts more than 80,000 Australians. […]
At a time of declining traditional media budgets, out-of-home (OOH) seems to have found a way forward. The combination of OOH with digital and mobile-location data is proving to be very effective. A case in point is REI’s ongoing #OptOutside campaign. […]
CASE STUDY: HOW INNOVATIVE FOTO USED QUIVIDI’S AUDIENCE & ATTENTION ANALYTICS TO INCREASE VENDING SALES BY OVER 24% New-York, 04/06/2018 - Innovative Foto is the largest manufacturer, operator and distributor of digital imaging photo booths in the United States with 2,400 booths operating nationwide. […]
Businesses are looking for ways to further monetize their kiosk solutions by taking advantage of idle screen time. The divide between digital signage and self-serve kiosks is quickly fading, and businesses are investing more in technologies such as Digital Out of Home (DOOH) networks. Increasing screen real estate can be as easy as adding a digital topper to any kiosk. […]
