What are some key elements of change management required to successfully implement DS? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “It’s important to hire and work with experts in the field of digital screens and technology. […]
“What are some key elements of change management required to successfully implement DS?” Key elements of a solid change management system include: Checks and balances: Proper change management should leverage a “paper trail” that will allow for audits and corrective actions down the road. […]
“What are some key elements of change management required to successfully implement DS? […]
The key factor that is going to revolutionise the OOH industry is the imminent automation of its buying and selling processes. […]
Does the First Amendment trump the regulation of billboards? Or, to put it another way: Can you regulate billboards without stepping on free speech? Let’s look at this fight and see why OAAA and IBO are in this together. […]
The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]
London, UK (26 April 2018) – Today, McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions. In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts. […]
A reminder that the Digital Signage Federation is doing a Meet & Greet mixer in Austin, Texas in a couple of weeks – May 9th – and the organizations is hoping to pull a good crowd – notably in a tech-savvy start-up mecca. The event runs at the JW Marriott in downtown Austin, starting at 6. […]
Digital Signage Summit Europe has been a staple on the European digital signage scene for more than a decade, but things are changed up a little this year – with the two-day conference and micro trade show shifting to Frankfurt from Munich. The event is set for July 4th and 5th at the Frankfurt Sheraton Airport Hotel. […]
Out-of-home (OOH) has been one of the most resilient traditional media advertising types in the US in recent years, though much of that has been the result of growth in digital out-of-home spending. The medium’s resilience may be due in part to its appeal with consumers: a recent study ranked outdoor ads second only to cinema advertising in terms of positive receptiveness to ads in the US. […]
OAAA asked digital billboard manufacturers three insightful questions: The OOH industry estimates there are 7,800 digital billboards operating in the US. When we talk with the OOH operators, internet security is a hot topic. Do you offer any services to help the operators in this area? […]
APN Outdoor has managed to hold on to three of its key contracts: Transport for Brisbane, Transdev Melbourne and Adelaide and Parafield Airports, for what the company says is multiple years. The company says transport for Brisbane covers the advertising rights for more than 4,000 panels across nearly 1,200 vehicles in metropolitan Brisbane in its contract APN has held for more than 30 years. […]
Audi and JD Sports are launch partners for Two Towers® Manchester Ocean Outdoor has increased its presence in Manchester with new locations, a new office, more staff and the launch today of the City’s first ever Two Towers® digital out of home (DOOH) structure which dominates The Mancunian Way. […]
Combining location data and programmatic technology, DOOH is becoming increasingly integrated into omnichannel marketing strategies. Marketers can now put their own data to work using first-party data to find and engage with their core audiences as they move through the physical world. […]
NEW YORK – (April 20, 2018) – Christie Experiential Network (CEN), a leader in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is pleased to announce its partnership with the mobile feedback app SurveyMe. CEN Media Group has co-developed a new way for moviegoers and brands to interact with each other through SurveyMe. […]
