The California start-up that turns motor vehicle license plates into part-time digital signs is now testing in Sacramento, using monochromatic electronic ink screens to show everything from the plate number and registration status to ads for car manufcaturers and stolen vehicle notices for police. […]
“Programmatic, as it lives in the pure digital media world with live bidding against CPMs with near real-time audience metrics and dynamic ad-serving, is unlikely to live the same way in DOOH. “ RICK ROBINSON, Managing Partner, Services – Billups. […]
Integrated Systems Events and invidis have announced seven speakers ahead of the Digital Signage Summit (DSS) Europe as the event heads to Frankfurt on July 4 to 5, 2018. The organisers say the event will welcome more than 40 digital signage and digital out of home (DooH) experts to Frankfurt Airport’s Sheraton Hotel, the new home of the summit held in Munich last year. […]
Localized Programmatic Platform Simpli.fi Joins DPAA NEW YORK, May 29, 2018-- DPAA, the leading global organization for everything digital out-of-home, announced today that Simpli.fi has joined its membership ranks. Simpli.fi, based in Fort Worth, Texas, is a programmatic advertising platform built for the scale of localization and personalization. […]
One of advertising’s oldest mediums, out of home (OOH), has been modernising at breakneck speed over the past few years. Moving to digital has unlocked new opportunities for advertisers, but it also presents the OOH industry with a fresh set of challenges. There are currently several different types of data collection techniques used around the world. […]
Guest Post: Balaji Kamineni, Zeetaminds An ideal Digital Out Of Home Network irrespective of the size should be managed without any manual human intervention. Once the signage network is set and running, there should be few or no reasons for an operator to go on site. As important as the entire hardware setup, equally important it is to choose a perfect signage software to manage the network. […]
ScreenCloud. Remote digital signage & screen content management platform. ScreenCloud is an online solution that transforms TV, iPads and other tablet devices into eye-catching digital signage for business or organizational deployment. […]
A few years ago, most media buyers probably would have said that digital media = the future and Out of Home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two advertising channels are more aligned than we might have guessed. […]
Wonder why your Digital Signage Pulse newsletter was not in your inbox today? In accordance with the General Data Protection Regulation (GDPR), we can no longer send you emails unless you had confirmed your subscription prior to May 25, 2018. […]
“How do you define programmatic, and what are its implications on the buy/sell process of digital signage?” Programmatic, as it lives in the pure digital media world with live bidding against CPMs with near real-time audience metrics and dynamic ad-serving, is unlikely to live the same way in DOOH. […]
“How do you define programmatic, and what are its implications on the buy/sell process of digital signage?” The definition for programmatic digital signage is a bit blurred, remains up to different interpretation(s) and continues to evolve in lockstep with the emerging marketplace. […]
“How do you define programmatic, and what are its implications on the buy/sell process of digital signage?” Programmatic is an automated method for serving ads. It is an exciting new tool that allows for micro targeting within the physical world. […]
“How do you define programmatic, and what are its implications on the buy/sell process of digital signage? […]
Here are a few ways to ensure that a digital and outdoor campaign reinforce one another. Customize the interaction between digital and physical. Digital activations can be pegged to billboards in a wide array of ways, customized to the campaign but following a few basic patterns. […]
A few years ago, most media buyers probably would have said that digital media = the future and Out of Home media = the past. Over the last couple of years, however, an increasing number of studies is showing that the two advertising channels are more aligned than we might have guessed. […]
