Billboard-measuring Geopath enters the 21st century with new geolocation platform (MartechToday)
As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has seen a variety of vendors offer a range of platforms and techniques for measuring effectiveness. […]
martechtoday.com
Thu, May 10, 2018 at 7:30 AM
Thu, May 10, 2018 at 7:30 AM