How OOH advertising can help you create a brand presence off of the trade show floor
Brands should not concentrate solely on the convention floor, instead take a 360° view to understand the full attendee experience and behaviors. Sure, they’re spending a lot of time in the convention center, but what are they doing before, during and after the event? Attendees spend time outside of the convention space, going to and from the hotels, restaurants and other off-site gatherings. […]
Wed, May 16, 2018 at 6:53 PM