The Congress, which will take place at the Hilton Sorrento Palace, will welcome more than 300 delegates to a wide-ranging event including a full conference programme covering all the key issues of the day, the announcement of the 2018 FEPE Creative Awards and a full exhibition space. […]
DOOH ad operator Ocean Outdoor has significantly expanded its national reach with the acquisition of Glasgow-based Forrest Media, handing it new markets across Scotland at a stroke. […]
Digital Experiential Media Network Joins DPAA Leading Provider of Photo Booths to Malls/Shopping Centers, Cinemas, Amusement Parks and Other Venues Looking to Build Ad Revenue Stream NEW YORK, June 4, 2018-- DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that Digital Experiential Media Network DEMN, the advertising division of Innovative Foto, the largest full-service designer, manufacturer, operator and distributor of digital imaging photo kiosks in the United States, has joined the association. […]
Ocean Outdoor Limited (LSE: OOUT) (“Ocean”) has acquired Forrest Media, a leading provider of large format outdoor media solutions in Scotland. […]
Paired with other forms of advertising, OOH can amplify a campaign’s message and reach. Check out the stats below and the story of Jane, an average consumer. Follow her on a routine day where Out of Home and Digital media influence her as she commutes, shops, and makes a buying decision. […]
The Outdoor Advertising Association of Malaysia (OAAM) president Henry Low tells StarBizWeek that advertising expenditure (adex) for outdoor advertising as well as the number of sites are still growing. “OOH has been on a growth trend for the past 10 years or more and has been growing either in a single or double digit surpassing the other main advertising mediums. […]
More than 40 leading digital signage and digital out of home (DooH) experts will gather on stage over two days in Frankfurt for Digital Signage Summit Europe 2018: Their mission: to explore how digital storytelling is changing the narrative for retailers, integrators and manufacturers.Florian Rotberg, Managing Director, invidis consulting and DSS Europe 2018 Chair, comments “The conference programme will explore how digital storytelling and digital touchpoints are adding real value and ‘Changing the Narrative’ by utilising digital signage via improving customer engagement and bridging the online and offline worlds. […]
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TKD Media’s Managing Partner and Chairman, Thomas Koch, will take to the stage at DSS Europe 2018 to explore the opportunities that DOOH presents during a session entitled ‘Target Groups are Made of People – and DOOH is Made of Gold’. […]
Exterion Media UK managing director Dave King is stepping down and is being succeeded by Jason Cotterrell - the man he was brought in to replace last year. King's tenure at Exterion has lasted little more than a year. He joined the outdoor media company in January 2017 from Telegraph Media Group, a move that saw Cotterrell made group development director. […]
Digital accounted for 47.3 per cent of total outside advertising revenue last year, creeping up from 40.2 per cent in 2016, according to a the newly released annual report from the Outdoor Media Association (OMA). Total revenue for the sector in 2017 was $837m, a 6 per cent increase year on year, from $789m in 2016. […]
Jason Cotterrell, who King replaced last year, has been reappointed into the role he had previously held for five years, as well as taking on the role of group chief strategy officer. King, who only took up the role in January 2017, gave no reason for the short tenure, but said: "I'm confident the business will see continued growth, both within OOH and the wider media industry. […]
Out of Home advertising is something we encounter on a daily, even hourly basis. According to study by OAAA, 83% of Americans say they see five or more OOH ads every day. Paired with other forms of advertising, OOH can amplify a campaign’s message and reach. […]
Combining location data and programmatic technology, DOOH is becoming increasingly integrated into omnichannel marketing strategies. Marketers can now put their own data to work using first-party data to find and engage with their core audiences as they move through the physical world. […]
• Total market growth was 2.8%; • OOH achieved second best growth in the market with a 6.1% increase. This is the same position it held in 2016; • Cinema recorded highest growth with 6.7%; • Online recorded third highest growth with 5.3%; • Radio recorded a slight increase of 0.5%; • Television and Print recorded declines in revenue in 2017. […]
