HERE Technologies is the Open Location Platform company that enables people, enterprises and cities to harness the power of location. The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world. […]
APN Outdoor has UBS and Morgan Stanley to hand to raise equity should the company agree terms to buy smaller outdoor advertising rival Adshel. As first reported by Street Talk, APN Outdoor has mandated the two brokers as joint lead managers to help sell the deal, which analysts reckon could involve a $250 million to $300 million equity offer as part of the funding package. […]
Talon Compass, aimed at bringing accountable planning and buying to clients wanting more bespoke or hyper-local services. These will include retail clients requiring geographical and location planning. Talon Compass includes Talon’s mapping system AIM and Plat>O for bespoke campaigns. […]
The realm of Out of Home media is often downplayed and simplified to billboards, yet the industry has so much more to offer. Advertisers who are new to OOH often don’t realize that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location—the list goes on. […]
Digital Signage Summit Europe (DSS) is Europe’s leading strategy conference for the Digital Signage and Digital out of Home industry. Alongside presentations and workshops, the main focus of the conference is networking. […]
The realm of Out of Home media is often downplayed and simplified to billboards, yet the industry has so much more to offer. Advertisers who are new to OOH often don’t realize that there are many factors to consider when building a campaign, such as viable media formats, audience targeting, location—the list goes on. […]
LAS VEGAS – I didn’t think it was possible, but Fremont Street is even weirder than the last time I spent a night around there. The ride history feature on Lyft’s app is a very effective tool for dealing with the “What time did you get in?” question. […]
“What are some of the ways to increase interaction with touchscreens? […]
SORRENTO, Italy (PRWEB) June 06, 2018 — Ayuda Media Systems (“Ayuda”), the leading business software provider for out-of-home advertisers announced today at the 2018 FEPE conference that Hillenaar Outdoor, The Netherlands’ fastest growing OOH media company, has selected Ayuda’s platform as the backbone for all ad operations including digital ad serving, sales, back office operations and customer-facing engagement tools. […]
Four years ago Rupert Day of WPP-owned tenth avenue, which includes OOH specialist planner and buyer Kinetic, warned at FEPE that the biggest single thing holding back OOH as a global medium was the near impossibility of running a digital campaign on any number of competing “platforms” and that remains the problem now. […]
LAS VEGAS – It’s very hot. The Las Vegas Convention Center has renovated the food services area in the north and central hall areas so it looks more polished and the the options don’t all lead to desperation eating. But there’s still nowhere enough seating. […]
BROOKINGS, S.D. – June 6, 2018 – As platinum sponsors of the organization, Daktronics will be attending the Federation European Publicite Exterieur (FEPE) International Congress 2018 in Sorrento, Italy, from June 6-8. […]
Shopper Media Group uses the Ayuda software to streamline content scheduling, allow mass personalisation capabilities and increased creative campaign flexibility to align even better with the needs of each individual advertiser. Ben Walker, Shopper Media Group CEO says, “Innovative technology is a powerful driver in achieving growth and providing a customisable DOOH experience. […]
Cinemagraph pioneer and popstream Founder Stephen Knifton caught up with Digital Signage Connection to explain why Cinemagraphs are perfect for Digital Out-of-Home (DOOH) and other digital-signage-centric spaces. Cinemagraphs, whether you’ve heard about them by name or not, are fairly self-explanatory. […]
The Outdoor Advertising Association of America (OAAA) says advertising revenue rose two percent in Q1 2018 compared to the previous year, accounting for $1.68 billion in ad spend. […]
