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Motley Fool: Why APN Outdoor Group Ltd is raising its Adshel offer

Strategic rationale: Adshel’s FY18 pro forma EBITDA is estimated in the range of $48 million to $50 million, implying an EV/EBITDA multiple of around 11 without taking into account cost synergies, expected to be in excess of $15 million per annum. The acquisition would be high-single-digit EPS accretive for APN. One-off integration costs would amount to $12 million. […]

fool.com.au
Fri, Jun 22, 2018 at 4:51 PM

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Grand Visual Runs an Augmented Reality Football Experience for Coca-Cola (MarCommNews)

The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a show of skill from Shaqiri and are invited to get involved and play a few shots against the Swiss star. […]

marcommnews.com
Fri, Jun 22, 2018 at 3:56 PM

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Destination Marketing Done Right

People go on vacation to experience something different than normal. Be it food, beaches, nightlife, history, or culture, you’re sure to find several or all of these at any chosen destination. So, if people go on vacation to escape everyday life and have these experiences, how does your locale become their chosen destination? […]

emcoutdoor.com
Fri, Jun 22, 2018 at 2:21 PM

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Dulux invites London and Amsterdam to connect through colour

MullenLowe London campaign links the two cities live using Ocean Outdoor tech  Dulux is inviting London and Amsterdam citizens to add colour to each other’s lives, using a live link connecting the two European capitals, powered by  Ocean Outdoor’s international alliance and the latest digital out of home technology. […]

oceanoutdoor.com
Fri, Jun 22, 2018 at 5:00 AM

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10 key qualities of the best digital signage software

Establishing a well-functioning digital signage network means more than finding a way to get content to play on your screens. There are a lot of other details that you need to get right in order to make the most out of each screen. Wondering which boxes you’ll need to tick for a successful digital signage network? […]

broadsign.com
Thu, Jun 21, 2018 at 1:30 PM

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How Mobile and Out-of-Home Combine for Context-Based Location Targeting (ExchangeWire)

For a medium such as out-of-home, which already draws upon a detailed understanding a context and location, mobile can be used to complement and enhance the channel’s broadcast abilities with digital targeting. […]

exchangewire.com
Wed, Jun 20, 2018 at 6:10 PM

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Magna says out-of-home advertising is only form of traditional media to grow in 2018 (Billboard Insider)

Global ad spending is projected to increase 6% in 2018 but most of the new spending will go to online digital and mobile advertising. Magna says out of home is the only form of traditional media to grow in 2018. […]

billboardinsider.com
Wed, Jun 20, 2018 at 6:07 PM

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JCDecaux bids $1.1bn for APN Outdoor (AdNews)

JCDecaux has put forward a deal to APN worth approximately $1.1 billion. The French multinational corporation stated APN Outdoor would be complementary to its existing out of home media assets in Australia, which are primarily in the street furniture segment. […]

adnews.com.au
Wed, Jun 20, 2018 at 5:10 PM

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The Loop: 7 reasons to ask for it by name

If you took a random poll around the industry and asked  “what is Ocean Outdoor about?” I’m pretty confident the response would be that Ocean is built on super premium, iconic, large format screens, in the top 10 city centre locations. […]

oceanoutdoor.com
Wed, Jun 20, 2018 at 7:20 AM

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#TankFree Wins Silver at Prestigious Cannes Lions

The second Digital Creative Competition submission to win at Cannes WCRS have taken home a silver Lion in the Outdoor category, for ground-breaking work on behalf of The Born Free Foundation, raising awareness of the plight of orcas kept in captivity. […]

oceanoutdoor.com
Wed, Jun 20, 2018 at 4:42 AM

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The Power of Good Creative

As advertisers, we’re often looking for ways to put branding on everything under the sun to reach our target audience. From typical formats, such as billboards and bus wraps, to more obscure formats, like a truck with a custom-fabricated snow mound on top or street teams dressed as reindeer handing out branded candy canes — anything is possible. […]

emcoutdoor.com
Tue, Jun 19, 2018 at 12:27 PM

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Ask the Board – June 18, 2018 | DAVE DOLEJSI

“With the growth of online shopping, how can digital signage evolve in customer- facing environments and impact the shopping experience?” The digital signage evolution in customer-facing environments has already started. The industry just needs to get better at it (and it will … quickly). […]

digitalsignageconnection.com
Fri, Jun 15, 2018 at 3:23 PM

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How Billboards Are Challenging Online Advertising (ESRI)

OOH advertising—the category includes billboards, point-of-sale displays, bus/vehicle wraps, and street furniture (bus shelters, newsstand kiosks, city information panels)—is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. […]

esri.com
Thu, Jun 14, 2018 at 4:32 PM

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16:9: Samsung Shows Back-To-Back Window Display With Different Brightness Levels

One interesting thing I spotted at InfoComm, which I don’t think I’ve seen before, was a dual-sided display in the Samsung booth. Now, back-to-back screens is not at all new. Digital OOH street furniture and mall directories are good examples of well-established use-cases. […]

sixteen-nine.net
Thu, Jun 14, 2018 at 11:22 AM

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HERE Technologies Joins DPAA

HERE TECHNOLOGIES JOINS DPAA HERE advances location data science for the advertising ecosystem NEW YORK, June 13, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that HERE Technologies has joined its membership ranks. […]

dp-aa.org
Wed, Jun 13, 2018 at 10:25 AM

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