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BMW celebrates its eco-friendly showstopping supercar with natural outdoor activation

BMW’s latest experiential outdoor campaign celebrates its awesome hybrid sports cars which combines impeccable environmentally friendly credentials with pure driving joy. In an exclusive activation at Westfield London, the iconic BMWi8 roadster takes centre stage using Ocean Outdoor’s large format full motion screen and sound shower technology to reflect its eco and iconic design attributes. […]

oceanoutdoor.com
Sun, Jul 1, 2018 at 9:12 AM

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More Than Just A Conference – The Dss Europe Programme

The 13th DSS Europe offers much more than just the largest European Digital Signage and DooH conference of the year. A workshop and hands-on programme complements the two day lecture programme – completely free for all conference participants. […]

digitalsignagesummit.org
Sun, Jul 1, 2018 at 4:00 AM

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MediaPost: New Rules For Data In Out-of-Home Advertising

Do NOT target individuals with advertising. This principle is a true departure from online. In the online world, there is typically one person consuming content and advertising on a personal device, and advertising often follows people around on those devices. […]

mediapost.com
Sat, Jun 30, 2018 at 9:11 PM

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JCDecaux wins World’s second largest Automatic Public Toilet contract in Berlin (Globenewswire)

JCDecaux's German subsidiary Wall GmH has won the Berlin tender for the supply, installation and operation of public toilets in the German capital. Wall has operated the public toilets financed by OOH advertising revenues in Berlin since 1992. The new 15-year contract (including a 2-year extension option) was signed on Tuesday and will commence on 1/01/2019. […]

globenewswire.com
Thu, Jun 28, 2018 at 5:06 PM

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MFour Mobile Research, Leader in Mobile Market Research, Joins DPAA

MFour Mobile Research, Leader in Mobile Market Research, Joins DPAA NEW YORK, June 28, 2018-- DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that MFour Mobile Research, the leader in mobile market research technology and survey design, fielding and analysis, has joined the association. […]

dp-aa.org
Thu, Jun 28, 2018 at 4:18 PM

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Winners of the 2018 Outdoor Media Awards (Campaign)

The total list of winners is: The Grand Prix: WINNER: "Oops!" O2. Adcity / Posterscope / Havas Media / VCCP. […]

campaignlive.co.uk
Thu, Jun 28, 2018 at 2:27 AM

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Bloomberg: JCDecaux to Buy APN Outdoor for $831 Million in Australian Bet

JCDecaux SA clinched a deal to buy billboard specialist APN Outdoor Group Ltd. for A$1.12 billion ($831 million) to rival its top Australian competitor, the largest acquisition for the French company in almost two decades. The world’s biggest outdoor advertiser won unanimous support from APN’s board after sweetening its offer to A$6.70 a share in cash, according to a statement Tuesday. […]

bloomberg.com
Tue, Jun 26, 2018 at 4:33 PM

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Holland Park Roundabout: three is a magic number

Holland Park Roundabout has been at the forefront of digital out-of-home technology ever since Ocean launched the first vehicle detection there in 2016. […]

oceanoutdoor.com
Tue, Jun 26, 2018 at 6:41 AM

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Dss Europe 2018: Five Reasons To Be There

With only a few days left until Digital Signage Summit Europe 2018, taking place at the Sheraton Frankfurt Airport Hotel on 4-5 July, we look ahead to the two-day Summit with five reasons you should attend. 1. […]

digitalsignagesummit.org
Tue, Jun 26, 2018 at 4:08 AM

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Bladerunner or Run of the Mill? The Evolution of Out-of-Home Advertising (ExchangeWire)

It’s still very early days for some of the more forward-thinking capabilities of OOH. However, as Cadi Jones says, it’s important to remember some of the fundamentals of the medium, which are helping to launch it into these new and exciting spaces. “It’s a medium with no fraud, no bots, and no viewability issues”, explains Jones. […]

exchangewire.com
Mon, Jun 25, 2018 at 6:58 PM

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Bloomberg: JCDecaux is Advancing APN Outdoor Acquisition Talks for Major Australian Boost

Talks between JCDecaux and APN picked up over the weekend after APN was beat by Ooh!media Ltd. in its takeover attempt for Adshel Street Furniture Pty Ltd., said the person, who asked not to be identified as the talks are private. APN is pushing for a price higher than the A$6.52 per share offered last week by JCDecaux, the person said. […]

bloomberg.com
Mon, Jun 25, 2018 at 6:55 PM

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The out-of-home revolution – how digitisation unchained the billboard (Marketing Mag)

Article sponsored by QMS. Marketing: How has digitisation changed the way marketers are approaching out-of-home advertising? John O’Neill: Traditionally, marketers were looking at out-of-home as a static medium; it was more a continuity medium to support television and radio because of its impact and cost efficiency. […]

marketingmag.com.au
Mon, Jun 25, 2018 at 6:18 PM

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Here’s why there’s so much takeover activity in Australia’s outdoor advertising market (Business Insider)

The outdoor ad sector is growing at a time when a lot of traditional advertising is declining, and now is in consolidation. It’s just hard to work out who will end up as the leading market player. APN Outdoor looks like it may be ahead of the rest. […]

businessinsider.com.au
Sun, Jun 24, 2018 at 6:23 PM

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How GDPR-triggered restrictions affect location data in the Geopath Insights Suite (Geopath)

As you may have read recently, some of the major mobile phone carriers are enacting policy changes regarding the distribution of location data to third-party processors. We want to assure our members that these recent changes will in no way impact the development of the Insights Suite, and provide some perspective on these issues. […]

blog.geopath.org
Sun, Jun 24, 2018 at 5:38 PM

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How brands use ads in subway promoting time-saving products (MediaVillage)

Brands are seeing huge success selling everyday goods and services that the traditional New Yorker can't get to in a normal week. In fact, companies like Target, Peapod and Seamless have found subway, bus and rail OOH to be a gamechanger for them. Target has recently run campaigns in the NYC subway that say "You take the train, we'll take the bags" as the tagline to free delivery services. […]

mediavillage.com
Sun, Jun 24, 2018 at 5:38 PM

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