Bladerunner or Run of the Mill? The Evolution of Out-of-Home Advertising (ExchangeWire)
It’s still very early days for some of the more forward-thinking capabilities of OOH. However, as Cadi Jones says, it’s important to remember some of the fundamentals of the medium, which are helping to launch it into these new and exciting spaces. “It’s a medium with no fraud, no bots, and no viewability issues”, explains Jones. […]
Mon, Jun 25, 2018 at 6:58 PM