What are the most important factors an OOH media company should consider when choosing a sign supplier? What are some of the obstacles a builder could encounter when working on a project? What should an OOH media company expect from a structure supplier? […]
Data firmly places OOH at the top of the pile as a medium that can deliver measurable business effects. Poster campaigns are 27% more likely to make large shifts in brand effects and 72% more likely to increase brand consideration2 . OOH super-users on average see a 26% increase in profits . […]
HT @Huggett This is what’s being touted as the largest DOOH digital sign in South America – a 487 sq. metre beast on the front facade of the Plaza Norte shopping mall in Lima, Peru. […]
Assurance Provider BPA Worldwide Joins DPAA NEW YORK, July 19, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that BPA Worldwide has joined its membership ranks. BPA is a global leader in providing assurance to the media, ad tech and sustainability industries. […]
Typical smart furniture features might include connected furniture, data integration and Dynamic messaging, interactive screens or enhanced imaging and augmented reality. Does smarter OOH mean smarter brand campaigns? Of course, different brands and product categories have different marketing objectives, which means that they use OOH differently. […]
The OOH industry has the opportunity to stand apart from other mediums with the use of data to trigger relevant creatives in real time. This is the data we should focus on as it has an exceptional impact on the data used to select specific inventory and reach target audiences. This is the creative that goes on the streets. […]
Possibly the most noticeable 'new' media type is that of digital out of home (DOOH). Truth be told, dealing with all the various media owners that offer DOOH media can be rather daunting for a buyer like me. The reason for this is that the media owners have 'skinned the cat' a hundred different ways when it comes to their media offering to prospective advertisers. […]
Sometimes described as “the last broadcast medium” targeting people on the move, OOH offers broad and fast national or near-national reach, second only to TV, but advanced measurement techniques now means more specific audiences can also be targeted as well. […]
REVOLUTIONIZING DIGITAL OUT-OF-HOME MEDIA AT WESTFIELD MALLS After introducing an integrated network of 525 intuitive digital media screens one year ago, the Brand Ventures team at Unibail-Rodamco-Westfield will now offer clients unprecedented direct access to a live ‘ I n s i g h t s P o r t a l ’ New York, NY (July 9, 2018)—The Brand Ventures division of Unibail - Rodamco-Westfield is celebrat ing the one-year anniversary of the launch of its state-of-the-art digital out-of-home media network by introducing an ‘ I n s i g h t s Po r t a l ’ that can track minute-by-minute campaign per formance, including the measurement of consumer dwell time, attention time, and demographics. […]
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“First, we must consider the proliferation of mobile audience data: A massive amount of data is collected from mobile devices every day and is used to develop audience profiles…” CHRISTINA RADIGAN. Outdoor Media Group. “DOOH ROI is the new Ark of the Covenant. […]
Campaign won the Charity category in Ocean’s digital creative competition One in every 10 people in the UK has some level of dyslexia, affecting their memory, personal organisation or literacy, but not their capability to succeed. […]
After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital out-of-home campaign aims to capture the attention of families and young travellers with pertinent offers on relevant Railcards. […]
While this data makes it easier to buy the medium, from a logistical perspective, I don’t believe OOH works in a One-to One scenario like online does. What percentage of the audience in front of a display is actually the target audience, and does the system discard those who do not fit the profile? […]
CityZen – the Cities’ partner for Smart City projects – is pleased to welcome Neo Advertising among its members. Neo Advertising will contribute its skills and resources in the field of street furniture and advertising. Neo Advertising is a leading player in the Swiss outdoor advertising market (Out-of-Home or OOH). […]
