When most of us think about car sharing, we probably think of Uber or Lyft. WaiveCar wants you to think in new ways about the concept– and they’re relying on digital signage to accomplish their goals. […]
The City of Sydney is placing a callout for renewed expressions of interest for its $500m outdoor advertising and street furniture contract, which continues to focus in on digital and smart street furniture. Council first opened up the tender in December last year, with a call for new digital street furniture to replace its existing inventory and the new contract to be awarded at around mid 2018. […]
The windfall brings the ad tech company’s total funding to over $607m (£458m), according to Crunchbase. Delivered in two tranches, this will provide the “strategic growth capital” needed to accelerate the expansion of its DSP (demand side platform) - which allows brands to buy ads using automated systems - and DMP (data management platform), which brands can use to store and analyse data. […]
In an era of smart cities and connected buildings, modern day workplaces are hubs of economic & social activity. This means that for brands hoping to make inroads with upscale consumers, this type of environment is an ideal place to establish a connection. […]
Entries opened on July 10 for the ninth digital out-of-home creative competition, run by Ocean in partnership with Campaign. The contest awards as-yet-unmade concepts and helps bring them to life, with winners sharing £650,000 of screen space. Previous winning entries have gone on to pick up Cannes Lions; most recently, WCRS lifted a silver Lion this year for #TankFree. […]
Out-of-home (OOH) advertising is on the precipice of great change. This comes as a result of hundreds of millions of dollars invested in technology by the OOH industry, and now almost 50% of revenue now comes from digital signs. These signs offer the benefits of being flexible, timely and targeted. […]
Digital revenue now accounts for 49.8 per cent of revenue for the out-of-home (OOH) industry as shown in the results from the Outdoor Media Association (OMA) for the second quarter of 2018, up from 45.4 per cent for the same period the year before. […]
The City of Sydney first called for EOI in December last year, with the closing date originally scheduled in February. It was speculated at the time that incumbent JCDecaux was making a joint play for the contract with Telstra, which is estimated to be worth $500 million. […]
One of the most prominent outdoor advertising contracts in the country is still up for grabs, with the City of Sydney going back to the drawing board and once again calling for expressions of interest after starting the process late last year. […]
Augmented Reality (AR) is all the rage these days, and this Installation of the Week is further proof that the technological trend has gone international. In an effort to provide a viral buzz for Holostyak, Russia’s equivalent of The Bachelor, Russian broadcaster TNT and Russ Outdoor recently collaborated on a Digital Out-of-Home (DOOH) bus shelter display in Moscow. […]
The speakers began with a reminder that our world is undergoing a major transformation, on the ecological and economic fronts (Nutella riots) and in terms of social questions (#BlackLivesMatter and #MeToo/#BalanceTonPorc, to name only the most widely mediatised examples). Moreover, consumers have become distrustful of brands: only 27% trust large companies. […]
The results of an activation can be tough to measure at times. You might have given away all of your goody bags, but how much attention were consumers really paying to your brand? Our latest Ocean Labs collaboration with Swarovski (planned by Havas Media and Adcity UK with supporting creative by HKX Productions) showed just how powerful interactive digital out-of-home activations can be. […]
As a result of hundreds of millions of dollars invested in technology by the industry, almost 50% of revenue now comes from digital signs. These signs offer the benefits of being flexible, timely and targeted. More than a one-trick pony, the big, bold, broadcast messages on OOH can be pinpointed to an exact location, time, and day – the ultimate in targeted advertising. […]
As Aristotle famously said, “the whole is greater than the sum of its parts.” This particularly rings true in light of the potential acquisitions announced in Out of Home (OOH) this month, with oOh!media’s bid to buy Adshel*, and JCDecaux’s bid to acquire APN Outdoor*. Despite these shifts, from my perspective, this has not changed. […]
The week before Cannes Lions your inbox lights up, brimming with emails from long lost clients, agency friends and Cannes comrades asking if you’re going to the Cote d’Azur next week. Half the industry is buzzing in anticipation, the other half are planning their week of World Cup viewing. […]
