Out-of-Home advertising is on the precipice of great change (OMA Blog)
As a result of hundreds of millions of dollars invested in technology by the industry, almost 50% of revenue now comes from digital signs. These signs offer the benefits of being flexible, timely and targeted. More than a one-trick pony, the big, bold, broadcast messages on OOH can be pinpointed to an exact location, time, and day – the ultimate in targeted advertising. […]
Mon, Jul 2, 2018 at 5:22 PM