Updated 08/2018 Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. […]
STRATACACHE is starting to mash up some of its acquisitions to create more well-rounded and attractive products and services – notably an update to its convenience store checkout network that uses the analytics platform of a company brought into the “family” in 2017. […]
This is borne out by numerous statistics, with a whopping 77% of all B2B marketers claiming that the development of brand awareness is pivotal to growth. It’s arguably even more important for customer-focused businesses, who can leverage awareness to build trust and inspire loyalty. […]
The partnership will allow advertisers to elevate the effectiveness of their OOH campaigns through NinthDecimal’s digital media extension to deliver actionable touch points to desired audiences across mobile and desktop. […]
New developments in out-of-home marketing powered by intelligent analysis have made placing your brand in the right context with the right audience a very real prospect. This article was sponsored by oOh!Media to let readers know about the Unmissable Awards and is part of our current special focus on the out-of-home sector. […]
As the weather warms up for the summer, McDonald’s is set to highlight its frozen McCafe drink range using temperature sensitive digital OOH screens across multiple media owners including JCDecaux, Exterion Media and Wide Eye Outdoor. […]
The all-scrip deal was priced at 4c per share and would have valued Contact Light at about $7 million. XTD was valued at $4 million based on its 3c Friday closing price. A wave of merger and acqusition activity has washed through the out-of-home sector recently with the top four players consolidating into two via JCDecaux’s takeover of APN Outdoor and oOh!media’s acquisition of Adshel. […]
The 2018 FIFA World Cup is being heralded as a great success. Many claim it was one of the most exciting tournaments in recent memory – some are even calling it the best-ever World Cup. Like millions of fans around the globe, I found myself glued to many of the games. […]
NEC Display Solutions Europe launches a range of digital signage devices for media playback and IT operations, including a series of slot-in-PCs based on the NEC Open Modular Intelligence (OMI) platform.The OPS Slot-in-PC is an embedded computer able to support uses ranging from static content playback to demanding, interactive and high-resolution applications. […]
NEC Display Solutions Europe launches a range of digital signage devices for media playback and IT operations, including a series of slot-in-PCs based on the NEC Open Modular Intelligence (OMI) platform.The OPS Slot-in-PC is an embedded computer able to support uses ranging from static content playback to demanding, interactive and high-resolution applications. […]
TV Data Company Alphonso Joins DPAA NEW YORK, July 26, 2018 – DPAA, the leading global organization for everything digital out of home, announced today that TV data company Alphonso has joined the association. […]
Nominations are now being accepted for the 15th Annual APEX Awards, the awards program put on each year by Digital Signage Expo and guided/presented by the Digital Signage Federation. The awards recognize and honor achievement in the creation and installation of compelling viewer content and interactive technology in the industry. […]
While we still have a way to go, significant strides have been made towards automation in out-of-home advertising. This is, in part, thanks to technological developments bringing the tools and expertise needed to make this happen. On the sell side, this technology is called a Supply-Side Platform or SSP. […]
Branded Cities (BC), an Out-of-Home (OOH) media company in North America and NinthDecimal, an omni-channel marketing platform, are collaborating to amplify OOH campaigns with mobile advertising. Marketers will have the ability to create one-to-one conversations at Branded Cities’ OOH locations, continue engagement at influential moments and receive actionable audience insights. […]
Out-of-home is the only traditional media seeing ad spending growth right now, and for good reason. It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television. That has led a lot of advertisers to want to explore this promising format. […]
