The DPAA Video Everywhere Summit Big event. Well attended by Agencies, Brands and Key #OOH and #DOOH Tech, Mobile and Research 900 + delegates Multi-screen, Programmatic, Location Data, New media models, Brands & Technology Key Speakers, Panels, Experiential Exhibits, Superior Networking Brands, Agencies, Media Owners, Ad Tech, Mobile, Research, & more. […]
In fact, one-quarter of the top 11 current OOH advertisers today are tech companies. This may seem counter-intuitive: When you think about digitally native companies marketing to consumers, OOH isn’t the first thing that comes to mind. And yet, tech companies continue to invest in OOH as one of the last true mass-market mediums. […]
In northern Nevada – its airwaves crowded with political ads – Rep. Mark Amodei figures he can cut through the racket with billboards. Compared to political attacks on TV, (digital) billboards are sharp-looking, positive, and ever-present, says the candidate, seeking a fifth term in a District that includes Reno and Carson City. […]
The OOH industry’s latest campaign to promote the value and power of its medium, Get Out of Home, created in partnership with Publicis New York, was front and center at Advertising Week New York last week, with campaign assets featured prominently for all attendees to see and engage with. […]
The Boston Museum of Fine Arts partnered with JCDecaux for an innovative campaign to help bring to life one of the most famous children’s book characters of all time. The campaign promotes their “Winne-the-Pooh: Exploring a Classic” exhibit. […]
The messages on signs throughout most of human history have been permanent, fixed, and static. What is possible today through digital signage is vastly different, incredibly useful, and much more powerful. Just as a smartphone can do much more than a telephone could, so too has digital signage represented a giant leap forward in technology. […]
Online advertising has long been a target for privacy advocates. Between activity tracking, ads that seem to follow you everywhere you go, and lingering fears that big data companies are reading emails or listening to conversations, there has been plenty of mistrust for online marketing. Not all of it is undeserved. […]
The winding road that has characterized the story of RMG Networks in the last 10 years has added another turn with news that the Dallas-based digital signage solutions company has been acquired and taken off the stock market, converted to a privately-held entity. […]
With a plethora of ads and other distractions, it’s important for businesses to stand out in today’s market. This is why digital billboards can help companies get the edge when it comes to the consumer’s decision making. Let’s look at digital out-of-home advertising (DOOH ads) and see how they can help businesses attract customers and make sales. […]
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and events. […]
Out-of-home advertising, or OOH, is experiencing an accelerating rebirth as tech startups surge into the space. They are making it not only easier to buy signs, billboards and screens using ad tech—much like ads on a laptop computer—but to pull off fresh, creative feats and measure what they achieved. […]
Rosh Singh: My job title is a bit of a mouthful – Director of Digital Innovation / Head of Kinetic Active and KineticX – but, jargon aside, encompasses all things creative and creative technology for out-of-home media specialist, Kinetic. […]
Car salesmen always seem to get a bad rap, although this is largely based on half-truths, misconceptions and often deliberate parodies. In fact, this much-maligned demographic continue to play a pivotal role in the UK’s automotive industry, which generates around £82 billion in turnover and £20.2 billion in added value every single year. […]
It’s full steam ahead to the programmatic future of digital out-of-home, and our latest announcement marks an important milestone on the way forward. Today, we’re pleased to announce the availability of video ad serving templates (VAST) for Broadsign Reach. […]
Digital OOH will be a key growth driver for the OOH industry in India, which is expected to touch Rs 4,300 crore by 2020, on the back of a 7.7% CAGR. […]
