APN Outdoor CEO James Warburton has confirmed his exit from the out of home (OOH) business, following the acquisition of APN by French multinational JCDecaux for $1.2 billion in June. JCDecaux Australia CEO Steve O'Connor was tipped to lead both firms. […]
From an advertising perspective, there’s no doubt that we live in a digitally dominated age. This is certainly borne out by the statistics, which suggest that last years’ digital ad spend of $83 billion will increase to a staggering $129 billion during the next three years. […]
Over the last four years, we've seen how brands' needs have evolved in the digital era, and our out-of-home (OOH) offerings have evolved with them. While we once offered a blank canvas to deliver a brand's message, today we are taking that initial concept one step farther. […]
Could you name a successful radio station/OOH combination ownership group? Sorry, not iHeartRadio/Clear Channel. The sooner CCO rids itself of iHeart radio the better. Owning large OOH and radio inventory does not typically translate to success. […]
In less than a month, Global has acquired a share of more than a third of the UK out-of-home sector, making it a serious player in the outdoor space and opening up a number of new opportunities for brands. Last month, Global surprised the advertising industry with the double acquisition of Primesight and Outdoor Plus. […]
Billboard operations professionals gathered near Chicago, IL, last week to discuss worker safety guidelines and practices at the 2018 OAAA Operations & Safety Seminar. A group of 90 attendees from OOH media companies, law firms, billboard manufactures, and OOH suppliers heard from industry experts and participated in open discussions about the safety of their staff. […]
The main sports arena in the Washington, DC area has unveiled a completely new and upgraded venue and dining experience that includes new signage, wayfinding, and a couple of interesting interactive screen experiences – like pour your own beer stations. […]
A real testament to how much Lyle Bunn was liked and respected in this industry is the volume of comments the news on Saturday of his passing last week has generated here and, particularly, on Linkedin. You can read some of comments – 23 at the moment – in this embedded Linkedin post. I’ve also had some quiet notes from industry friends expressing shock and sadness. […]
This move, together with its recent acquisitions of Primesight and Outdoor Plus, gives it a similar market share to the UK’s biggest OOH company, JCDecaux. Exterion Media holds the Transport for London (TFL) advertising contract for London Underground and Rail networks. […]
Tim Delhi Airport Advertising (TIMDAA) raised its first-ever LED projects at Indira Gandhi International (IGI) Airport in Delhi by installing 50 square meters of LED at three vantage locations, targeting 100 percent of the traffic at Delhi Airport. […]
We came for talks about OOH and programmatic and we left with a whole lot more. In particular, mobile location data and in-app mobile ads stole the show. […]
In retail stores, bars, restaurants and many other kinds of establishments, research shows that a good point-of-purchase, or POP display, can be key to capturing customer attention and driving greater revenue. […]
BBH and St Luke’s Communications have been awarded the top prizes in Ocean’s 9th digital creative competition for digital out-of-home concepts created for the furniture retailer Swoon and The National AIDS Trust. […]
In the digital age, we’ve seen businesses across an array of industries make the gradual transition online. This is only to be expected, particularly with a growing number of transactions taking place online and through smartphones. This trend is particularly evident in the leisure and tourism market, where online brands have grown to dominate the space. […]
MONDAY OCTOBER 29: 10:00 – 16:00 D.S. […]
