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Out-of-home agency Posterscope to roll out its digital content arm, Liveposter, in Asia Pacific (Mumbrella)

The web-based platform, which enables brands to create dynamic content for digital out of home networks, will be launched in Singapore with the office serving Southeast Asia. The platform is designed to provide context and relevance with ads changing over the course of a day or a week, or at intervals during an ongoing campaign. […]

mumbrella.asia
Mon, Sep 24, 2018 at 6:19 PM

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Winners of Best of Canada’s Sign Industry Awards 2018 (Signmedia)

Nearly 300 projects were submitted for consideration across 12 categories. This year’s winners included: Building signage: Wayside–North Okanagan Neurological Association. Commercial tenant signs: Enseignes Pinecrest–Cacao 70. […]

signmedia.ca
Mon, Sep 24, 2018 at 7:14 AM

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AdWeek webinar “Out of Home Goes Programmatic” Thu, Oct 11, 2018 1:00 PM EDT

Data is changing the face of out of home advertising. The need for hyper-local, data-driven experiences has pushed the digital OOH market to new heights, with billboards lighting up with the promise of programmatic. Digital buyers are waking up to the OOH opportunity, finding creative ways to connect with consumers as they are literally on their journey. […]

event.webcasts.com
Sat, Sep 22, 2018 at 1:34 AM

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Route report: Screens continue to shine while posters remind us of their strength

New data released by Route re-affirms out of home as the most wide-reaching medium in Great Britain. 98% of the population sees it each week. The data also reflects continued investment in new out of home infrastructure. […]

route.org.uk
Thu, Sep 20, 2018 at 6:05 PM

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Global buys Primesight and Outdoor Plus in stunning double deal estimated at £200m – £220m (Campaign)

Global, Britain's biggest commercial radio group, has bought two out-of-home media owners, Primesight and Outdoor Plus, in a stunning double deal. Industry sources believe the two companies have been valued at a combined figure of between £200m and £220m. Financial terms were not disclosed. […]

campaignlive.co.uk
Thu, Sep 20, 2018 at 5:11 PM

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A Guide to Outdoor Advertising for Local Restaurants

Local restaurants often succeed or fail based on the consistency of their visual identity and the quality of their food, which is why so many outsource the cultivation of their brand and marketing strategy to an industry expert. […]

airoutdoor.co.uk
Thu, Sep 20, 2018 at 8:02 AM

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New York Digital Signage Week October 29 – November 02, 2018

MONDAY OCTOBER 29: 10:00 – 16:00 D.S. […]

newyork2018.digitalsignageweek.com
Thu, Sep 20, 2018 at 12:15 AM

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Digital Signage Summit Russia: October 24-26, 2018: Moscow

Digital Signage Summit Russia is held annually in Moscow as a joint event organized by Integrated Systems Events, Midexpo and invidis consulting. It’s part of the Integrated Systems Russia show (ISR), the leading B2B event in Russia and the CIS offering the latest professional AV and electronic systems technologies, smart building, digital signage and residential solutions. […]

en.isrussia.ru
Thu, Sep 20, 2018 at 12:08 AM

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Sriubas to tell independent billboard operators how to capture bigger share of ad budgets (Billboard Insider)

There are many challenges that prevent OOH from capturing more of the overall budgets of advertisers historically but with technological advancements ramping up along with various improvements in scale efficiencies, our current challenge is to determine how to embrace changes and foster efforts to rise the tides for all boats. […]

billboardinsider.com
Wed, Sep 19, 2018 at 7:38 PM

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Vervetm Announces Exclusive Partnership With Accretive Media, Bringing The Power Of Movement Science™ To Digital Out-of-home

VERVETM ANNOUNCES EXCLUSIVE PARTNERSHIP WITH ACCRETIVE MEDIA, BRINGING THE POWER OF MOVEMENT SCIENCE TO DIGITAL OUT-OF-HOME NEW YORK — September 18, 2018 — Verve, the leading mobile platform for location-powered programmatic video and display marketing, today announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. […]

dp-aa.org
Tue, Sep 18, 2018 at 9:31 AM

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Mobile programmatic ad firm Verve brings location data tools to digital out-of-home programmatic ad platform Accretive Media

Verve’s patented real-time location intelligence on 260M devices —covering ~90% of US households — and the foot traffic and longitudinal movement insights that relate the people behind these devices to places and purpose enable advertisers to pinpoint ideal segments to drive their business with proprietary Verve Activate™ audiences. […]

dp-aa.org
Tue, Sep 18, 2018 at 7:43 AM

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DPAA Sets Draft Speaker List For Video Everywhere Summit In NYC Oct. 30th

The Digital Place-Based Advertising Association (DPAA) has released a draft list of speakers for its annual Video Everywhere Summit in New York City, on Oct. 30th. It’s a full day of presentations and panels on “multi-screen engagement, mobile/location data and the role of DOOH advertising in today’s fast evolving media ecosystem. […]

sixteen-nine.net
Mon, Sep 17, 2018 at 9:48 AM

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DPAA’s Video Everywhere Summit Agenda October 30, 2018

8:00 am: Registration and Networking Breakfast. 9:00 am: Welcome to the DPAA Global Video Everywhere Summit. SPEAKERS: Barry Frey, President & CEO – DPAA. […]

videoeverywheresummit.com
Fri, Sep 14, 2018 at 5:32 PM

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Two law firms are involved in JCDecaux’s acquisition of APN Outdoor (Australasian Lawyer)

APN Outdoor will add 41,000 outdoor advertising sites to JCDecaux’s more than 1 million sites spread across more than 80 countries. The deal was announced shortly after oOh!Media announced its $570m acquisition of Adshel from HT&E. […]

australasianlawyer.com.au
Thu, Sep 13, 2018 at 7:31 PM

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Bruno Guerrero Promoted to Chief Product Officer at Hivestack


Bruno Guerrero Promoted to Chief Product Officer at Hivestack New role and promotion designed to foster product innovation that will tap into digital markets for location-based, programmatic out-of-home marketing supply and demand   Cologne, September 12, 2018 - Hivestack, a location-based marketing technology company announced today at DMEXCO 2018 that it has promoted executive Bruno Guerrero to the role of Chief Product Officer (CPO). […]

dp-aa.org
Thu, Sep 13, 2018 at 11:13 AM

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