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Proof of Play standardization for digital out of home, an open invitation to help make it work globally

By Ben Putland, Grand Visual. Globally agreed standards for independent 3rd party verification of advertising play-outs (down to a panel and individual play level), will support the growth of the digital OOH market globally. My goal with this ‘open invite’, is for it to be a rallying call for us all to collaborate to implement global reporting standards for digital OOH. […]

linkedin.com
Mon, Oct 29, 2018 at 3:52 PM

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Influencing Current and Future Decision-Makers to ‘Get Out of Home’

Data has never been more important to marketers. Advertisers today demand data analysis, tech convergence, and a presence in the digital world. […]

specialreports.oaaa.org
Mon, Oct 29, 2018 at 8:43 AM

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New York Digital Signage Week Oct 29 – Nov 02, 2018 is open for business (New York 2018 Digital Signage Week)

5 DAYS, 31 EVENTS, 83 SPEAKERS, 3,000+ VISITORS. MONDAY OCTOBER 29: 10:00 – 16:00 D.S. […]

newyork2018.digitalsignageweek.com
Sun, Oct 28, 2018 at 8:19 PM

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Gearing Up for New York Digital Signage Week (AVNetwork)

Thousands of digital signage industry leaders and hundreds of out of home media owners, media planners, creative agencies, retailers, architects, and investors—all thirsty for knowledge—will come together the week of October 29 for New York Digital Signage Week (NYDSW). […]

avnetwork.com
Thu, Oct 25, 2018 at 7:13 PM

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How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends [Guest Post]

This time of year, people’s thoughts turn to the holiday shopping cycle, which spans from Thanksgiving and Black Friday in November through to the New Year. Though just barely over two months long, the time period accounts for a significant chunk of consumer retail purchases throughout the entire year. […]

emcoutdoor.com
Thu, Oct 25, 2018 at 9:19 AM

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Understanding Programmatic Digital Out Of Home In One Easy Post

Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. […]

sixteen-nine.net
Thu, Oct 25, 2018 at 8:19 AM

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How much does a billboard cost?

Whether you’re a marketing agency looking to snag a spot on Time’s Square for your newest account, or your curiosity was piqued after watching Three Billboards Outside Ebbing, Missouri, you may find yourself asking how much does a billboard cost? Well, the short answer is: it varies. […]

broadsign.com
Thu, Oct 25, 2018 at 6:14 AM

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Outdoor advertising in the Entertainment Industry

There are few markets in the world as big as the entertainment industry, which produces everything from the hits of the silver screen to the next Mercury Prize winner. To put the sheer size of this market into perspective, it’s estimated that global revenue from entertainment will reach a staggering $2.2 trillion by 2021. […]

airoutdoor.co.uk
Wed, Oct 24, 2018 at 6:07 AM

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The Drum: Clear Channel’s RADAR suite uses mobile user data to target out-of-home audiences

RADAR allows advertisers to target the audiences in front of OOH structures instead of focusing on the structures themselves, Levi explains. “Out-of-home is a medium that people know in their gut that they like, and they know that it works,” says Levi. […]

thedrum.com
Wed, Oct 24, 2018 at 5:58 AM

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San Diego is considering marijuana billboard restrictions (Billboard Insider)

Insider’s take: More and more states and communities are restricting marijuana billboards. Restricting billboard advertising by illegal marijuana dispensaries seems a no brainer. Setbacks around places where kids congregate make sense. […]

billboardinsider.com
Wed, Oct 24, 2018 at 5:43 AM

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How to Build a Successful Digital Out-of-Home Network (DSConnection)

Physical location is only one piece of the puzzle. Access to signage in shopping malls, office buildings, quick-service restaurants and other high-traffic areas is ideal, but networks must be capital-efficient and have the necessary media support resources in place to achieve long-term success. […]

digitalsignageconnection.com
Tue, Oct 23, 2018 at 5:38 PM

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Mark Boidman: The out-of-home media is positioned to benefit from expected cannabis marketing spend (Billboard Insider)

Based on historical tobacco and alcohol advertising spend, the emergence of the cannabis industry is projected to create over $3 billion in advertising need by 2025. Assuming that OOH carves out a 10% share of this demand, this represents a potential $300mm+ OOH opportunity by 2025. […]

billboardinsider.com
Mon, Oct 22, 2018 at 6:04 PM

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The Telegraph: Minority Report-inspired billboards will target shoppers with tailored ads

A pair of entrepreneurs who were inspired by the film Minority Report have signed a deal to roll out their futuristic billboard technology across Europe. Abdul Alim and Shaz Mughal launched Bidooh in 2014. They created technology that uses facial recognition cameras within billboards to identify characteristics from passersby, such as their age or gender. […]

telegraph.co.uk
Mon, Oct 22, 2018 at 5:04 PM

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Digital Display Manufacturer Esprit Digital Joins DPAA

Digital Display Manufacturer Esprit Digital Joins DPAA NEW YORK, October 22, 2018 - DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that UK-based Esprit Digital has joined the association.   Since 2004, Esprit Digital has manufactured unique, affordable, ultra-reliable screen solutions for any application. […]

dp-aa.org
Mon, Oct 22, 2018 at 9:18 AM

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Fairway Outdoor may be for sale soon for $650 million. Potential suitors (Billboard Insider)

It may very well be a financial buyer. Possible OOH suitors all might have barriers to purchase. Lamar has the debt capacity and a stock issuance facility to support a purchase but Insider doubts the feds will let Lamar purchase Fairway due to antitrust issues. […]

billboardinsider.com
Sun, Oct 21, 2018 at 4:41 PM

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