Ad Age: Digital tech lights a fire under out-of-home advertising
Out-of-home advertising, or OOH, is experiencing an accelerating rebirth as tech startups surge into the space. They are making it not only easier to buy signs, billboards and screens using ad tech—much like ads on a laptop computer—but to pull off fresh, creative feats and measure what they achieved. […]
adage.com
Mon, Oct 1, 2018 at 6:10 PM
Mon, Oct 1, 2018 at 6:10 PM