Our 48 and 96 sheet backlights have four of our biggest spending cities covered As the nights draw in, now’s the time to create a halo effect for your campaign using affordable premium backlights to join the dots between OOH and DOOH. […]
Out-of-home ad campaigns has been trying to out-do each other, particularly on a digital scale. Ahead of The Drum Out of Home Awards, we spoke to five judges from WCRS, Identity, The Leith Agency, Notonthehighstreet.com and Havas Media on what they believe to be the most impactful OOH campaigns of 2018 so far. […]
WAAPITI INTEGRATES QUIVIDI'S AUDIENCE & INTERACTIVITY PLATFORM Barcelona - September 12th, 2018 Waapiti, a retail digital signage specialist, part of TMM Group, and Quividi, the leading audience & interactivity platform for digital signage, announce a technical partnership to measure in-store activations and enhance the shopping experience. […]
Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]
Eighteen expert judges are seeking bold, original ideas in Ocean’s annual search for the best digital out of home (DOOH) creative concepts. Brands, agencies and creative teams have until Friday, September 7 to enter the ninth annual competition. […]
Outdoor advertising is the ideal channel for building brand awareness on a vast scale, particularly for small or medium-sized fashion retailers. Then we come to the engagement levels associated with OOH, and particularly channels such as billboards. […]
Influencer marketing has become a key consideration for brands in the digital age. According to Linqia, an estimated 39% of firms planned to increase their influencer marketing spend at the beginning of 2018, with a further 21% maintaining the same budget they had last year. […]
Adomni and IBOUSA Bring Innovation and Boosted Revenue to IBO Associates Adomni’s online marketplace platform connects advertisers to IBO Billboard Operator inventory LAS VEGAS – Adomni, an open online platform to find and buy digital out-of-home advertising, announced today a partnership with IBOUSA that enables its billboard owner associates to seamlessly list and sell their unsold DOOH inventory on Adomni’s marketplace. […]
Outdoor advertising vendors have slammed claims from compliance company Outdoor Inspection Services which suggested up to 10% of the outdoor market was not delivering ads correctly. Brendon Cook, CEO of Ooh Media, said the report was a “gross misrepresentation” of the situation at hand. […]
In recent years, Out of Home (OOH) advertising has gained greater recognition as a core part of an integrated media plan. As the format gains popularity, the digitization of media assets is rapidly transforming how and why advertisers use it. Digital Out of Home (DOOH) allows brands to amplify their messages in dynamic and engaging ways. […]
With a company as big as Google, anything is possible and they hardly have to worry about a particular move being a hit or miss. Google+ or Google Glass famously failed, but Google overall stayed strong. Next to them, the idea expanding the advertising field is really quite realistic. […]
Dollar for dollar, the out-of-home (OOH) channel is arguably the most powerful of all the major media. The digitisation of the world’s oldest channel and the technological capabilities that hardware and software platforms bring have reached significant scale across markets globally. […]
DPAA Announces Preliminary Speaker List for 2018 Video Everywhere Summit Brand and Agency Execs to Discuss Multi-screen, Programmatic, Location Data, New Media Models, Brands & Technology NEW YORK, Sept. […]
Re-charged by the Labor Day holiday, we’re ready for a busy, productive fall. Here’s what’s next: First, we Get Out of Home. On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. […]
DOOH advertising network and ad tech provider FrontRunner Technologies, based in Regina, Saskatchewan, joined DPAA this past spring. Nathan Elliott, FrontRunner's president, recently spoke with Mel Stott in this Digital Signage Pulse exclusive. Please tell us about the WindowFrontTM Matrix: what is it and how does it work? […]
