1.) Yes, plenty of change is coming. But the fundamentals of a successful billboard company sustain equity and profits tomorrow. 2.) Data justifies the value of your ad space. […]
The out-of-home (OOH) market is thriving, and drawing in more players. Media group Global recently acquired three OOH operators, giving it almost 35 per cent of market share, while tech giant Google is moving offscreen and into physical space by entering the outdoor media markets in Germany and Asia. […]
Here are election outcomes I’m watching… for impact on out of home (OOH) media. How much does the cannabis market expand? More legal marijuana means more marijuana marketing. […]
Passengers caught mid-air at 3pm on Tuesday November 6 will be able to watch the race that stops the nation live on their devices as part of an unmissable campaign by new race sponsor and Victoria Racing Club Principal Partner Lexus. […]
DPAA Announces New Group Targeting Women in the Out-of-Home Ad Industry by: Tony Kindelspire The New York-based Digital Place Based Advertising Association—or DPAA, which supports the digital out-of-home advertising industry, announces the creation of a new global initiative to aid and empower women in the DOOH market. […]
The Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point, Execs Say Standard-setting and better targeting were big themes at a trade conference this week Digital advertising is bleeding into the physical world in more ways than ever before, but nascent out-of-home ad technology still has a ways to go before it reaches it’s true potential. […]
Standard-setting and better targeting were big themes at the DPAA Video Everywhere conference this week. Adweek spoke with five digital OOH execs about their predictions for the space in the next few years. The industry will have to grapple with how to standardize attribution metrics, consolidate disparate marketplaces and resolve consumer privacy concerns, industry professionals say. […]
Tip Of Tongue And D2C —Take The RED PILL The DPAA Video Everywhere Summit in photos II More on the day in photos The speakers were excellent. Obviously some better than others. The professionals knew their material and applied it generously and appropriately to the #OOH / DOOH audience. Tip of Tongue and D2C dominated the afternoon with Anush Prabhu and Terence Kawaja Typically, near the end of these all day events, the number of people in the chairs diminishes significantly by late afternoon. This event did not, which speaks to the planning and speakers selected by DPAA. Congrats Barry Frey & team. […]
Customer Experience is an integral part of all interaction between a company and an individual. Many people are aware of CX when it comes to talking with a waitress at your favorite restaurant, or asking a concierge about fun things to do in a new city at a hotel. A customer’s experience goes so much deeper than that, though. […]
As the sails of the Opera House return to their glistening white, and the headlines move on from one of our national icons being used ‘as a billboard,’ it’s an opportune time for the real billboard industry, Out of Home (OOH), to take stock of the positive things it does. […]
Just back at World HQ after a lightning quick trip in and out of New York – mostly to attend and moderate the Digital Signage Federation’s annual Coffee and Controversy breakfast event. It was at Google’s NYC offices – which are predictably nice. […]
DPAA Video Evderywhere Summit Yesterday In Photos By Bill Board Last updated Oct 31, 2018 | FULL STORY It was a packed house at the DPAA Annual Video Everywhere Summit in NYC yesterday. Over 900 in attendance. Terrific day thanks to Barry Frey, super selection of speaker line up and topics. Barry Frey, Pres & CEO, DPAA announces WE.DOOH. […]
Called WE.DOOH™ (Women’s Empowerment for the Digital Out-Of-Home Industry), the initiative will provide a wide range of activities, including personal development programs, educational webinars, networking events and other support services. […]
Around the world, digital out of home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. […]
Twitter marks its debut on Landsec’s iconic Piccadilly Lights from Monday, October 29 with an exclusive digital out of home (DOOH) campaign which is triggered by big cultural moments in real time. […]
