Raw Feed & Search

Top 5 out-of-home advertising trends (Marketing Dive)

While printed signs still dominate, digital OOH inventory is taking new shape and presenting advertisers with the potential to deliver more dynamic creative and custom triggers. Jukeboxes in bars, large format digital signs lining highways, digital bus shelters and signage in malls and restaurants across America are spurring marketers to experiment with the channel. […]

marketingdive.com
Mon, Nov 12, 2018 at 5:38 PM

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Talon Outdoor’s research shows video and out-of-home are an unbeatable media combination

An industry growing at nearly 50 per cent, worth £1.61bn, has seen consumers steadily migrate from long form storytelling video content to sound-off clips placed within busy, social environments designed to reach mobile users on-the-go, capturing their attention in less than one second. Online, this content often appears in out-stream formats within social media feeds. […]

moreaboutadvertising.com
Mon, Nov 12, 2018 at 5:32 PM

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Insights from DPAA Video Everywhere Conference: sell audiences, not screens (Ubimo)

OOH sellers are trying to position digital out-of-home (DOOH) as a necessary part of the digital buy, in a way that programmatic buyers understand – selling audiences. OOH companies are leveraging audiences and audience insights in a more strategic way that goes beyond location-based insights. […]

ubimo.com
Mon, Nov 12, 2018 at 5:07 PM

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John Lewis runs first out-of-home campaign bought in real time, programmatically (Campaign)

Ads can be seen on digital OOH sites across London and aim to reach commuters. Specialist programmatic agency Infectious Media is buying placements in real time by connecting its programmatic technology to Primesight’s inventory via the BroadSign platform. […]

campaignlive.com
Mon, Nov 12, 2018 at 4:10 PM

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ASK THE BOARD: Ad Council Takeaways

What was your biggest takeaway from DSE 2018? This week’s question is answered by members of the DSE Advisory Board ADVERTISING & BRAND COUNCIL “Price points for display technology are dropping substantially, enabling larger and higher resolution digital canvases. […]

digitalsignageconnection.com
Mon, Nov 12, 2018 at 8:36 AM

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How Pepsi Max used programmatic digital out-of-home to retarget fans

the challenge Tesla and Edison, Sherlock and Moriarty, Star Wars and Star Trek; the world is packed with epic rivalries, but perhaps none as iconic as Pepsi and a certain red rival. Wanting to settle things once and for all, Pepsi MAX needed a marketing campaign that truly set them apart. […]

broadsign.com
Mon, Nov 12, 2018 at 5:40 AM

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Why outdoor advertising is effective for gyms (Airoutdoor)

Whether you own an independent gym or a nationwide chain, each outlet is likely to draw members from the local area. After all, studies have shown that you’re five times more likely to hit the gym if it’s less than four miles away from your home, with proximity the primary consideration for customers when the comparing the health and fitness market. […]

airoutdoor.co.uk
Mon, Nov 12, 2018 at 1:14 AM

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Out-of-home advertising today: why it’s growing so fast and what’s next

Out-of-home advertising (OOH) today represents spending of about $29 billion across key markets around the world. Some of the world’s biggest advertisers, including McDonalds, Apple, Amazon, HBO, and Coca-Cola, all use various OOH formats in their campaigns. […]

broadsign.com
Sun, Nov 11, 2018 at 6:37 PM

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Christina Radigan’s takeaways from DSE 2018 (DSConnection)

Big Changes Coming for Measurement. Increased Awareness of the Pitfalls of Hyper-Targeting in OOH. Consumer Privacy Is Front and Center. Real-time Data as The Backbone of DOOH in Smart Cities. Programmatic DOOH Landscape Will Continue to Grow. […]

digitalsignageconnection.com
Fri, Nov 9, 2018 at 9:28 PM

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John Lewis runs first out-of-home campaign bought in real time, programmatically (Campaign)

Ads can be seen on digital OOH sites across London and aim to reach commuters. Specialist programmatic agency Infectious Media is buying placements in real time by connecting its programmatic technology to Primesight’s inventory via the BroadSign platform. […]

Fri, Nov 9, 2018 at 5:44 PM

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Outdoor Advertising for Gyms – The Key Considerations

The nation’s fitness industry has continued to grow over the course of the last few years, with an estimated 9.7 million gym members now registered in the UK. Overall, it’s believed that one in seven Brits are now members of a gym, with brands recently reporting a record-high market penetration rate of 14.9%. […]

airoutdoor.co.uk
Fri, Nov 9, 2018 at 8:54 AM

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Everything you need to know about out-of-home advertising

Tech companies like Facebook and Google are leading the way in the world of online advertising. Yet when they want to spread the word about their newest product or feature, they turn to out-of-home advertising, buying billboard ads around the world. They’re not alone. […]

broadsign.com
Fri, Nov 9, 2018 at 8:00 AM

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The Economist: Billboards are an old but booming ad medium

Innovations developed by online advertisers are working for billboards. Most forms of conventional advertising—print, radio and broadcast television—have been losing ground to online ads for years; only billboards, dating back to the 1800s, and tv ads are holding their own (see chart). […]

economist.com
Thu, Nov 8, 2018 at 6:11 PM

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Mimo Monitors, Industry Leader in Small Touchscreen Monitors, Displays and Tablets, Joins DPAA

Mimo Monitors, Industry Leader in Small Touchscreen Monitors, Displays and Tablets, Joins DPAA NEW YORK, Nov. 8, 2018 - DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that Mimo Monitors has joined the association. Mimo Monitors, established in 2008, is a global expert and industry leader in small touchscreen monitors, displays and tablets. […]

dp-aa.org
Thu, Nov 8, 2018 at 10:05 AM

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Experts disagree on the value of Netflix’s acquisition of Sunset Boulevard billboards (Billboard Insider)

Billboard valuation expert Paul Wright is bullish: We looked at OOH rates on Sunset last year and you’d be surprised by what we found. Wallscape rates ranged between $110,000 and $220,000 per four week period. Regency’s Vinyl Bulletin rates ranged between $36,600 and $55,000, but other operators had rates between $11,000 and $95,000 per four week period. […]

billboardinsider.com
Wed, Nov 7, 2018 at 6:50 PM

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