AdWeek: The Digital Out-of-Home Industry Is Reaching a Programmatic Tipping Point, Execs Say

Standard-setting and better targeting were big themes at the DPAA Video Everywhere conference this week. Adweek spoke with five digital OOH execs about their predictions for the space in the next few years. The industry will have to grapple with how to standardize attribution metrics, consolidate disparate marketplaces and resolve consumer privacy concerns, industry professionals say. […]