OAAA and its members have been focused this year on the launch of Get Out of Home, a multi-faceted industry ad campaign that celebrates the power and effectiveness of the OOH medium. Working with agency of record, Publicis, the campaign launched in late September to coincide with New York Advertising Week. […]
Ocean is rolling out its award-winning Two Towers® digital out-of-home concept to Leeds, the UK’s fourth biggest city by population. Two Towers® Leeds will dominate the A61 approach to Leeds, targeting motorists travelling in both directions along the inner city route which connects Leeds Bradford airport with Yorkshire. […]
JCDecaux Transport has been voted No. 1 Out-of-Home (OOH) Media of the Year in 2018 in Marketing Magazine's annual Media Benchmarking Survey. With an aim to discover the media preference of Hong Kong's top marketers, the survey participants comprised of advertising decision makers as well as top agency professionals. […]
Spend on digital out of home advertising is expected to grow 10.1 per cent each year between 2018 and 2021. This will account for the entirety of growth in the out of home (OOH) market as spend on traditional sites begins to decline from next year. […]
This is a great example of how video analytics technology can be applied to a digital OOH ad campaign – adding some surprise and whimsy for people, particularly men, who walk by a digital poster. […]
Chances are you’ve never met this guy, Tyler Burrows. Looking at us from his ladder, Tyler reveals much about the OOH industry… especially at Thanksgiving. Tyler, like other employees at Stott Outdoor Advertising based in Chico, CA, lost his home to wildfire (the worst in California history). […]
OOH - The M&A in this sector right now is bonkers, think Global taking out Primesight, Outdoor Plus & Exterion. Like TV, OOH is an area that resonates really well with both consumers and advertisers and the opportunity to extract even further value via the application of tech & data is exciting to many. […]
Enlighten, In-Store Digital Network for Cannabis Industry, Joins DPAA NEW YORK, Nov. 19, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Enlighten, the first full scale enterprise solution in the cannabis space, has joined its membership ranks. […]
BrightSign announces the integration of Bluefox real-time mobile phone sensing technology in its digital signage media players, allowing customers to measure and optimise the ROI of digital signage solutions.Bluefox pioneered the use of mobile phone signals to measure foot traffic. […]
BrightSign announces the integration of Bluefox real-time mobile phone sensing technology in its digital signage media players, allowing customers to measure and optimise the ROI of digital signage solutions.Bluefox pioneered the use of mobile phone signals to measure foot traffic. […]
Big, bold and memorable. There’s no escaping the sheer size, scale and impact of the iconic BFI IMAX on London’s super premium outdoor ad scene. Take the moment Heinz’s famous Salad Cream sashayed its way onto the rotund, LED powered mighty banner which dominates London’s Waterloo. […]
Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on Classic Out of Home billboards. […]
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down to the neighborhood and time of day. The hyperlocal campaign is running on Intersection’s LinkNYC network, which is big 55-inch back-to-back screens on monolithic sidewalk fixtures. […]
As buyers look to find more innovative ways of telling their brand stories, data-driven programmatic campaigns are becoming more and more relevant, often as supplements to the now traditional shotgun blasts of mass awareness DOOH. […]
Stott has a total of nine employees that have lost their homes. The majority of these are frontline employees that are hourly employees posting and maintaining our structures. Could you disseminate the link below in an upcoming BI as we look for help? […]
