Raw Feed & Search

3 Predictions for 2019 from the independent billboard operators’ perspective (Billboard Insider)

1. Standardization: The Media Rating Council (MRC) will be embraced as a ubiquitous name in the OOH community as they introduce the rigor, transparency and standards for our advertisers to understand. I expect there may be several new entrants to touch this OOH space who will seek to be accredited both from expected and unexpected avenues. […]

billboardinsider.com
Mon, Dec 17, 2018 at 5:14 PM

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Get Local with ‘Get Out of Home’

In the last quarter of 2018, the industry has seen a lot of buzz around OOH’s flexibility, esteem, and cool-factor. Tech brands, start-ups, and other major advertisers have demonstrated the medium’s value in the last few months, and the media reports about OOH’s ‘renaissance’ have been plentiful. […]

specialreports.oaaa.org
Mon, Dec 17, 2018 at 8:00 AM

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Out of Home’s Shift from Knowledge to Skill-based Planning

The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are valuable for strengthening the foundation and effectiveness of campaigns. […]

emcoutdoor.com
Tue, Dec 11, 2018 at 12:35 PM

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Clear Channel Airports wins 10-Year ad contract with San Diego International Airport (SAN) (DSConnection)

Clear Channel Airports’ new partnership with SAN rounds out CCO’s significant advertising presence in the San Diego metropolitan area. In May, CCO announced it won a long-term contract with the San Diego Metropolitan Transit System (MTS). […]

marketwatch.com
Tue, Dec 11, 2018 at 7:12 AM

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Digital signage platform BroadSign has big plans in Indian market (Media4Growth)

In markets like India where media ownership is highly fragmented, do you think the operators will see value in investing in DOOH solutions for the long-term? The value of DOOH is universal. Wherever you are, the heightened visual appeal and dynamic nature of the medium make it a clear choice over static OOH. […]

media4growth.com
Tue, Dec 11, 2018 at 1:56 AM

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An appeal To help Stott Outdoor workers this Christmas season (Billboard Insider)

On November 8, wildfire destroyed homes of seven employees of Stott Outdoor Advertising in northern California. Two other Stott employees who evacuated are now back in their homes, with longer (hopefully temporary) commuting routes to work. In response to the destruction, Stott General Manager Jim Moravec created a GoFundMe account to help affected workers. […]

billboardinsider.com
Mon, Dec 10, 2018 at 6:05 PM

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel (MarTech Today)

Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. […]

martechtoday.com
Sun, Dec 9, 2018 at 7:12 PM

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2019 State of the Sign Industry Report (Sign Media)

Digital out-of-home advertising can comprise a variety of screen shapes, sizes, and levels of interactivity, making it one of the fastest growing and interactive forms of advertising. […]

signmedia.ca
Sun, Dec 9, 2018 at 7:10 PM

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Kendals is a watershed moment in the rebirth of our city high streets

So there I was, making my annual trip to the Manchester derby. It was a bad day all round. I was fleeced for a nice tapas lunch only to find the restaurant was owned by Pep Guardiola and then had to endure being humbled by a City side so superior to United they might as well have been playing Rochdale (sorry Dale). […]

oceanoutdoor.com
Fri, Dec 7, 2018 at 10:18 AM

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Outdoor Advertising for Coffee Shops – The Key Considerations

For those of you who love your cup of morning joe, you’ve probably noticed the proliferation of coffee shops on the UK high street in recent times. The most recent figures suggest that there were more than 22,000 coffee shops open in the UK at the end of last year, with the number of branded outlets having doubled in just 12 months. […]

airoutdoor.co.uk
Fri, Dec 7, 2018 at 5:34 AM

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Ocean and ABB FIA Formula E Championship team up for media partnership

Content deal features race highlights of 2018/19 ABB FIA Formula E Championship Ocean is collaborating with the ABB FIA Formula E Championship on a deal for season five, made possible by content finance specialist, Infinitum Group. The agreement gives Ocean comprehensive access to a range of content featuring Formula E races throughout the 2018/19 ABB FIA Formula E Championship. […]

oceanoutdoor.com
Thu, Dec 6, 2018 at 4:00 AM

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FEPE International 2019 Awards nominations are now open

Nominations are now open for FEPE International's 5th Annual Awards to be presented at its Annual congress in Dubai from May 1-3. The Awards will be presented at the Gala Dinner on May 2. . […]

fepe.com
Wed, Dec 5, 2018 at 7:47 PM

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Kiwis Challenged To Handle The Jandal In Latest Excite-ing Campaign

New Zealanders are being introduced to the immersive and interactive game, Jandalball, as oOh!media continues to push the creative boundaries to boost engagement between brands and audiences in a new Out of Home campaign for Blackmores New Zealand. […]

oohmedia.com.au
Tue, Dec 4, 2018 at 6:06 PM

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Out-of-home advertising grew by 3.8% in Q3 2018 (OAAA)

Among the top 10 revenue categories, those posting increases equal to or greater than the quarterly increase of 3.8 percent were Miscellaneous Local Services and Amusements; Retail, Media and Advertising; Financial; Insurance and Real Estate; Government, Politics and Organizations; and Schools, Camps and Seminars. […]

oaaa.org
Mon, Dec 3, 2018 at 8:11 PM

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WARC: The evolution of smart cities and the role of out-of-home advertising

OOH sites are becoming community hubs, offering everything from phone charging stations, WiFi and telephone services which are funded entirely by advertising revenues, according to Steve Payne, Director of Insight & Marketing, Kinetic Worldwide. […]

warc.com
Mon, Dec 3, 2018 at 7:42 PM

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