A real estate company that owns billboards (great business case): Examples: McWhorter Investments, Marin Ventures, A real estate company has expertise buying and managing real estate. It can identify good billboard sites. A real estate company has expertise managing construction. […]
In 2018, OAAA used multiple communication platforms to ensure the press, advertising community, and general public get out of home. […]
Company’s first project is exclusive partnership to manage, sell interior and exterior media network at American Dream Meadowlands NEW YORK, Jan. […]
The Outdoor Ad Impact Forecaster is a new, quick and unique way of predicting the impact of an Out-of-Home (OOH) campaign. The Forecaster makes it possible to generate a reliable and valid prediction regarding the impact of a traditional outdoor campaign, within 48 hours. […]
Advoli plays around with Google Earth in 13K Resolution across six, 65" 4K DCI resolution Displays using their TA6 Performance HDBaseT-certified graphics card, with AMD embedded E9550. The video signal is sent over CAT 6 cables at a distance of 100 meters with line latency (no frame latency).This video shows real-time rendering capabilities and live streaming, resolution across 6 displays that are 65 inch in size, each display having 4K DCI resolution (total 12960 px x 4088 px), making a combined display size of 4.92m by 1.45m (~ 5.38ft by 1.58 ft). […]
Advoli plays around with Google Earth in 13K Resolution across six, 65" 4K DCI resolution Displays using their TA6 Performance HDBaseT-certified graphics card, with AMD embedded E9550. The video signal is sent over CAT 6 cables at a distance of 100 meters with line latency (no frame latency).This video shows real-time rendering capabilities and live streaming, resolution across 6 displays that are 65 inch in size, each display having 4K DCI resolution (total 12960 px x 4088 px), making a combined display size of 4.92m by 1.45m (~ 5.38ft by 1.58 ft). […]
The Shift in OOH from Location to Audience: Why, and Why Now? One of the most transformative catalysts for change has been the proliferation of data sets which provide opportunities to leverage new tools, insights, and planning approaches that has helped the OOH industry evolve from a focus on locations to a more intense focus on the power of audiences at locations. […]
We expect a large consolidation of location data providers — they’ll partner with DSPs, TV and DOOH solutions to win market share. Location data improvement will be on quality of signals, as the stakes for accuracy become high with attribution and we dig into the correlation between visits and sales. […]
Ocean has won an exclusive long-term contract with Southampton City Council to provide a 100 percent roadside, city centre large format advertising screens solution to the city. […]
One of the biggest payments tech companies around has found a display provider to partner on interactive kiosks that embed payment capabilities in the actual screen, instead of beside it or virtually using phones. […]
In the last year, through education, outreach, and research, OAAA’s marketing team worked to ensure advertisers, agencies, and OAAA members get out of home. […]
Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. […]
We’re on the precipice of a transit revolution, with autonomous vehicles and alternative forms of transportation coming to change the way we get from place to place. That isn’t the whole story, though; existing transit networks will be undergoing transformations of their own. […]
Hosted by DailyDOOH at Stampede Broadcast set on Booth 25708 at #CES2019, Las Vegas, NV. […]
The fact that these young digital players have overtaken real-estate brands in the use of OOH, one of the oldest advertising mediums, may be surprising, but there are clear advantages experts have pointed out. […]
