Raw Feed & Search

MediaMath and Place Exchange Deliver Industry’s First Out-of-Home Programmatic Omnichannel Campaigns (PRNewswire)

This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions, response rates, and CPAs—making OOH attributable in the same way as other digital channels for the first time. […]

prnewswire.com
Tue, Jan 8, 2019 at 12:42 PM

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Broadsign CEO reveals one of the secrets to entrepreneurial success: core values (Business dot com)

By Burr Smith, CEO of the world's leading digital signage and DOOH software maker Broadsign. Here are five of the core company values I learned from my family that I strive to achieve in my own business and why these seemingly simple tenets can be key drivers to your company's success. 1. […]

Mon, Jan 7, 2019 at 1:00 PM

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Firefly Joins DPAA

Company works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits NEW YORK, Jan. 7, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Firefly has joined its membership ranks.  San Francisco-based Firefly connects brands, rideshare drivers and local city governments. […]

dp-aa.org
Mon, Jan 7, 2019 at 11:21 AM

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OAAA’s Ken Klein: When Billboards Make Good TV Ads (Medium)

Billboards-in-TV-ad is a common combo. Throughout 2018 we watched Carl the broker admire Charles Schwab’s out of home (OOH) ads in a series of commercials. A billboard was the star of State Farm’s “Borrow Better Banking” 30-second spot (estimated ad spend: $26.6 million). […]

medium.com
Fri, Jan 4, 2019 at 5:41 PM

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Best of the Blog 2018

As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]

emcoutdoor.com
Thu, Jan 3, 2019 at 3:07 PM

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What is dynamic digital signage content?

Displaying one piece of content for days or weeks at a time was a fine way to do things in the era when static signage was as good as it got. Today, however, digital signage is so commonplace that there’s just no excuse for sticking to the old static standard. Digital screens are more vibrant, can display moving images, and can change their content to respond to ambient conditions. […]

broadsign.com
Thu, Jan 3, 2019 at 5:00 AM

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16:9: DSE Extends Apex Awards Entries To Jan. 16th

The Digital Signage Expo folks have extended the nominations deadline for its annual APEX Awards –  which recognize excellence in digital signage creative and execution. To qualify, nominees must have a new or current digital signage or interactive technology program installed between Nov. 1, 2017, and Oct. […]

sixteen-nine.net
Wed, Jan 2, 2019 at 2:10 PM

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Clear Channel UK’s 2018 in Numbers

Our digital OOH network has hosted a staggering 7.3 billion plays of content since January, from nearly 8000 contracts.If that content was displayed back-to-back on a single screen, it would take over 2,314 years to play out! Those plays come from the 15,000+ digital content files uploaded – 60+ each day. […]

Tue, Jan 1, 2019 at 4:41 AM

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5 martech predictions for 2019 (MarTechToday)

Deeper personalization, faster speeds and more precise tools. 5G will force publishers and advertisers to rethink their content strategy, saying that the “improvements brought on by 5G will … lead to a convergence of connected places (e.g. in car or at a sporting event) and AR (from mobile to something like programmatic DOOH) that will deliver this content in exciting new ways. […]

martechtoday.com
Wed, Dec 26, 2018 at 4:55 PM

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5 important trends for out-of-home advertising in 2019 (EMC Outdoor)

Data and technology will continue to drive changes in OOH, just as it is with other media channels. Everything has gone digital—TV, radio, news, all delivered through our devices. I, for one, still love to read a newspaper when I have time. […]

emcoutdoor.com
Fri, Dec 21, 2018 at 5:40 PM

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5 Important Trends for Out of Home in 2019

The New Year is fast approaching and, as we turn the corner from 2018 to 2019, I want to take a look at trends that are gaining ground in Out of Home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. […]

emcoutdoor.com
Fri, Dec 21, 2018 at 12:01 PM

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How can I buy digital out-of-home media programmatically?

Did you know you can buy digital out-of-home programmatically? Do you have a vague idea how it works? If not, read this. […]

broadsign.com
Thu, Dec 20, 2018 at 10:16 AM

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omniX labs Joins DPAA

omniX labs Joins DPAA Image recognition platform helps target consumers NEW YORK, Dec. […]

dp-aa.org
Thu, Dec 20, 2018 at 9:41 AM

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16:9: Kim Sarubbi On The Opportunity And Challenge Of Deploying Digital Signage In Cannabis Clinics

Screens in medical waiting rooms is one of the most well established kinds of digital OOH media, and there’s been no end of companies that developed networks built around advertising-supported content. […]

sixteen-nine.net
Wed, Dec 19, 2018 at 6:10 PM

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Why Hollywood loves out-of-home advertising (Billboard Insider)

Is the future of out of home bright and why do media and entertainment companies invest in OOH? The answer to both of those questions is ego. That’s not changing in Hollywood anytime soon. […]

billboardinsider.com
Tue, Dec 18, 2018 at 5:20 PM

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