Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel (MarTech Today)
Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cross-channel marketing. […]
martechtoday.com
Sun, Dec 9, 2018 at 7:12 PM
Sun, Dec 9, 2018 at 7:12 PM