The OOH media firm Intersection has landed a new seven-year media concession with NJ TRANSIT that will include a significant investment on digital signage and interactive displays. […]
MobPro has since rebranded to Sage + Archer Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise Montreal, Canada. […]
The dynamic digital OOH ran nationally on 1,470 digital six sheets in key Mall and Roadside locations and was part of Shop Direct’s wider Black Friday and Christmas campaigns for Very, planned by Vizeum, and also appearing on TV, VoD, Digital Display, Social, Mobile, Print and YouTube. […]
The National AIDS Trust will use World AIDS Day on Saturday, December 1 to imbue its signature red ribbon symbol with a brilliant and original sense of positivity and spirit using the latest digital out-of-home (DOOH) technology. […]
Increases in the amount of digital signage on the market, along with developments in artificial intelligence, have prompted many to speculate that out-of-home (OOH) media may be the latest format to benefit from the digital revolution. The eMarketer report cited above suggests that OOH’s share of overall ad spend will soon drop. […]
Clear Channel International is the London-based international business division of Clear Channel Outdoor Holdings (NYSE: CCO). CCI’s Chief Customer & Revenue Officer Stefan Lameire sat down with Digital Signage Pulse to share the latest developments and his outlook for the nearest future. What markets does Clear Channel International serve? […]
In 2010 we made a huge investment in launching MOVE. Eight years on, with 50% of OOH revenue coming from our digital network, we are taking the next big step, investing in a methodology to measure digital signs. This year, we also built an automated briefing and proposal platform. […]
Trade show marketing is an effective strategy for many industries. Whether its brand awareness or a product launch, it allows you to get your message in front of the right audience at the right time when all your key targets are in the same place. There are some inherent complexities involved in incorporating the right tactics into your trades show marketing strategy. […]
Advertising’s oldest format – out of home – is fast moving into its programmatic future. Digital OOH isn’t even that new, it has now scaled, and it was over four years ago the medium saw the launch of real-time trading. While this remains a relatively small part of the out of home market we expect and hope for it to grow fast, and for good reason. […]
By Kinetic's Jennie Roper. Studies assessed people's emotional responses to the ads they had seen a lot, the ads they hadn't seen as much, and the ads they hadn't seen at all. This provided us with an exposure curve that built to a peak of between 9 to 12 exposures and then began to wear out at 13 to 16 exposures. […]
The extension of our award-winning Two Towers® roadside proposition to Yorkshire seals Ocean’s position as an at scale provider of premium and unique digital out-of- home spaces in the key UK cities. Impacts wise, we are now the second biggest provider of large format digital OOH that measures bigger than a classic 48 sheet. […]
The 2019 edition of Integrated Systems Europe is set to be the largest in the show’s history, with more exhibitors, floor space, visitors and events than ever before. ISE 2019 takes place at the RAI Amsterdam from Tuesday 5 to Friday 8 February 2019, preceded by conferences and the Opening Address on Monday 4 February. […]
Twenty-four years after its famous “Hello Boys.” billboard captured the world’s attention, Wonderbra returns to spectacular out-of-home (OOH) with a modern twist on its original iconic campaign. Exclusive to Ocean’s premium OOH locations across five cities, “Hello Me! […]
The Fast-moving Consumer Goods (FMCG) market is one of the largest and most lucrative entities in the world, while it also features some of the most prominent global brands. U.S. brand Nestle remains at the pinnacle of this market at present, with its huge product range and an estimated market cap value of $257,379 million. […]
According to the OOH & experiential marketing panel at The Drum Future of Marketing conference, advertisers are still a long way off from taking full advantage of OOH's potential. “We still see around only 20% of screens that have full motion capabilities, actually using full motion creative” said Sophie Pemberton, strategy director at Talon Outdoor. […]
