Lamar CEO Reilly on Acquisitions, Programmatic, Outfront and Clear Channel (Billboard Insider)
On Programmatic OOH buying: Everybody’s been talking about it but there’s not been a whole lot of doing going on. This is the year…it will make an incremental contribution…$8-10 million…dollars we otherwise wouldn’t have seen…We went open architecture. […]
billboardinsider.com
Thu, Feb 28, 2019 at 6:25 PM
Thu, Feb 28, 2019 at 6:25 PM