Raw Feed & Search

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination (Search Engine Land)

McDonald's campaign showed drivers in-car ads that mirrored billboards. The campaign was deemed a success; there were more than six million impressions and 8,400 “navigations” to nearby McDonald’s locations. Roughly two million Waze users saw the campaign, which is being expanded to additional markets. […]

searchengineland.com
Mon, Mar 18, 2019 at 7:39 PM

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Why advertisers should integrate digital out-of-home into their 2019 marketing mix (Marketing Land)

With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. One of the most significant developments in DOOH advertising is the ability to use geo-location data for attribution, targeting and measurement. […]

marketingland.com
Mon, Mar 18, 2019 at 5:20 PM

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The big players entering the digital signage business: how does that affect the industry? (DSConnection)

Having Google’s sell-side and buy-side services plus Adobe’s buy-side services means more transaction volume. This should motivate more DOOH Publishers and Buyers to get up to speed quickly on training their teams on Private & Open deals and improve their tech stacks with better audience targeting capabilities. […]

digitalsignageconnection.com
Mon, Mar 18, 2019 at 3:37 PM

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16:9 DSE Mixer Sponsor Profiles: Capital Networks

I think Toronto-based Capital Networks may be the longest-running sponsor of the annual 16:9 Mixer ahead of Digital Signage Expo, going back many, many years. I have known these guys for 20 years and think I was, when I ran ops for a digital OOH company, one of the software company’s larger clients. […]

sixteen-nine.net
Mon, Mar 18, 2019 at 7:00 AM

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Digital out-of-home advertising is splitting into many channels (MarTechToday)

With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard. […]

martechtoday.com
Sun, Mar 17, 2019 at 9:04 PM

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FEPE International Dubai Congress – May 1-3rd, 2019

This truly global destination also offers us a great location to celebrate our 60th anniversary. Congress title and theme. “The Fame Game” – Building brands with OOH. […]

fepe.com
Sun, Mar 17, 2019 at 9:02 PM

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Trump Billboard Truck In Washington, D.C.

A sharable message and geographic flexibility makes a successful #OOH mobile billboard campaign! DC Mobile Ads/Look Mobile Billboards did a recent political campaign in Washington, D.C. The objective was simple: spread the political message to the city around high visibility places. […]

oohtoday.com
Sun, Mar 17, 2019 at 5:22 PM

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Death of the classic billboard – industry reaction (MediaTel)

"Taylor has articulated a very real challenge," says Primesight's director of insight and innovation, Mungo Knott. "Digital OOH advertising is great, but that doesn't mean that classic OOH is not." Knott says in the classic large format market there is a "fundamental problem" of price being the driving competitive focus whilst effect is undervalued. […]

mediatel.co.uk
Sat, Mar 16, 2019 at 7:06 PM

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Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day

In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. […]

oceanoutdoor.com
Fri, Mar 15, 2019 at 11:00 AM

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Do static billboards face extinction? If so, that’s a problem (Mediatel)

As digital out-of-home screens steal the limelight, what's to become of the humble billboard, asks Stuart Taylor - and what does it mean for advertisers? Yes, digital billboards offer stature, impact and huge audience delivery in specific city locations. […]

mediatel.co.uk
Thu, Mar 14, 2019 at 6:16 PM

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It’s time to get real about programmatic Out-of-Home: Talon Outdoor’s Jonathan Conway (More About Advertising)

OOH media owners accelerate their investments in digital screens and marketers pursue opportunities for more data-driven targeting and dynamic creative. In this context, DSPs’ emergence in the Out of Home space is an unsurprising and completely rational move. […]

moreaboutadvertising.com
Wed, Mar 13, 2019 at 6:55 PM

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16:9 DSE Mixer Sponsor Profile: NanoLumens Plans Immersive Customer Experience For DSE

NanoLumens is a returning sponsor of the 16:9 Mixer at DSE 2019, and known as a very active, successful LED display supplier in North America and globally. […]

sixteen-nine.net
Wed, Mar 13, 2019 at 7:16 AM

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The Drum: Creative agency Tommy launches digital out-of-home division

The new division is called OOHTommy and will display work from Tommy Labs, a digital laboratory, where the agency tests, trials, and innovates for clients. It will be headed up in the Asia Pacific region by Tommy Singapore managing director Guo-You Chew. OOHTommy has already worked with Netflix for its shows like ‘Lost in Space’, ‘The Umbrella Academy’ and ‘Mowgli’. […]

thedrum.com
Wed, Mar 13, 2019 at 12:22 AM

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Australian Ethical Uses 100% Recyclable Billboard Skins For Out Of Home Campaign

Billboard skins used in a new advertising campaign for Australian Ethical will be recycled into products traditionally manufactured from hard wood timber, following the development of an innovative material. […]

oohmedia.com.au
Tue, Mar 12, 2019 at 11:33 PM

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Starlite Media Takes its Retail Ad Displays Digital, Ramps Up for Programmatic with Broadsign

Starlite Media Takes its Retail Ad Displays Digital, Ramps Up for Programmatic with Broadsign New York, New York. March 11, 2019 – Broadsign, the leading digital out-of-home (DOOH) marketing platform, and OOH advertising service provider Starlite Media are teaming up to transform out-of-home advertising in grocery stores and retail centers. […]

dp-aa.org
Tue, Mar 12, 2019 at 4:12 PM

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